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Sales & Marketing for Recruiting Professionals

17 Feb

Presentation from LinkedIn on how recruiters can think like marketers based on Lou Adler’s session at Talent Connect 2012 in Las Vegas.

Like SO! What? SOcial on Facebook or follow us on Twitter

Love, Passion and Dream Jobs

14 Feb

Happy Valentine’s Day!

This SlideShare presentation by LinkedIn looks at English-speaking professionals around the globe to see how many included “love”, “passion” and “dream job” in their LinkedIn profiles.

Best LinkedIn Company Pages of 2012

12 Feb

The 12 Best Company Pages of 2012 were announced by LinkedIn . Are you using your LinkedIn Company Page effectively?  This presentation shows how organizations and businesses alike are showcasing their brand and connecting with their target audience.

Via LinkedIn

LinkedIn Reaches 200 Million Members

10 Jan

LinkedIn announced that it has crossed the 200 million members mark, adding on average two new members every second of the day. With representation in more than 200 countries, the professional social network serves members in 19 languages around the world.

LinkedIn social media network developed an infographic to mark this achievement below:

LinkedIn 200 Members

Top LinkedIn Groups: Vancouver

19 Dec

B2B Marketing logo

B2B Marketing

B2B Social Media logo
B2B Social Media

BC Chapter of the American Marketing Association logo
BC Chapter of the American Marketing Association

BCBusiness logo
BCBusiness

BrandYou logo
BrandYou

Branding Professionals logo
Branding Professionals

Brandixit | The Next Generation Branding Community logo
Brandixit | The Next Generation Branding Community

BtoB Marketing logo
BtoB Marketing

Canadian Social Media Professionals [#CSMP] logo
Canadian Social Media Professionals [#CSMP]

Content Strategy logo
Content Strategy

Digital Marketing logo
Digital Marketing

Digital Media Group logo
Digital Media Group

E-Commerce Network logo
E-Commerce Network

Ecommerce and Online Marketing Experts logo
Ecommerce and Online Marketing Experts

Enterprise Social 2.0 logo
Enterprise Social 2.0

Future Trends logo
Future Trends

Google Analytics logo
Google Analytics

Innovations in Social Media Marketing logo
Innovations in Social Media Marketing

Intelligent Social Media logo
Intelligent Social Media

International Internet Marketing Association logo
International Internet Marketing Association

Investor Relations Organizations: IR, PR, Marketing, Advertising logo
Investor Relations Organizations: IR, PR, Marketing, Advertising

Leadership Think Tank logo
Leadership Think Tank

Linked:Vancouver logo
Linked:Vancouver

Marketing 2.0 Technology (Over 3400+ Members) logo
Marketing 2.0 Technology (Over 3400+ Members)

Marketing Bloggers logo
Marketing Bloggers

Marketing Consultants logo
Marketing Consultants

Marketing to Women Network logo
Marketing to Women Network

Marketing2.0 logo
Marketing2.0

Media Professionals Worldwide logo

Metro Vancouver Professionals

Online Marketing Media logo
Online Marketing Media

Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info logo
Online Marketing, Web Analytics, and E-commerce Group — WebAnalysts.Info

Social Media Consulting logo
Social Media Consulting

Social Media Marketers logo
Social Media Marketers

Social Media Marketing logo
Social Media Marketing

Social Media Marketing Vancouver logo
Social Media Marketing Vancouver

Social Media News logo
Social Media News

Social Media Strategies logo
Social Media Strategies

Social Media Tips and Tricks logo
Social Media Tips and Tricks

Social Media Today logo
Social Media Today

The Social Media Marketing Group logo
The Social Media Marketing Group

The Social Media Marketing Network logo
The Social Media Marketing Network

intranet 3.0 logo
intranet 3.0

Vancouver Digital Marketing logo
Vancouver Digital Marketing

Web 2.0 logo
Web 2.0

Web Managers Group logo
Web Managers Group

Woman 2 Woman Business logo
Woman 2 Woman Business

Y.E.S! Vancouver logo
Y.E.S! Vancouver

e-Marketing Communication logo
e-Marketing Communication

eMarketing Association Network logo
eMarketing Association Network

LinkedIn Groups Guide

19 Dec

There were currently 1.4 million LinkedIn groups. With so many groups, how do you find and choose which groups to join?

LinkedIn: Who! What? When! Why?

3 Dec

Who: Everyone who works

What: Networking, job hunting, showcasing your professional accomplishments

When: Check in weekly; more if you’re actively job hunting

Why: It’s a gold mine of industry intelligence to expand your professional network and relationship management

SO! What? A SOcial Media Company

Located in Vancouver, British Columbia.

Engage. Connect. SOcialize.

More information? Contact us: sowhatsocial@gmail.com 

Top LinkedIn Groups for Social Business

3 Nov

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI.

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
- IT Governance
- Project & Program Management
- Resource Allocation & Roadmap Management
- E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
- Website Development
- KPI / Dashboard Definition
- Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

 

SEO Industry Survey Results Released

10 Sep

Austin, Texas (PRWEB) September 10, 2012

Black Box Social Media, an online marketing company specializing in utilizing the latest digital marketing strategies for small businesses, has released a report called “SEO Industry Survey Results” in the form of an infographic. The data is based on information provided by Search Engine Watch. This infographic is hosted on the Black Box Social Media product page http://www.socialmediain7minutes.com/2012-seo-industry-survey-results-infographic/.

In order to rank in the search engines, content is still king. But what type of content? What are the best tools to use? Black Box Social Media sought to assist users with the answers to these questions with their latest infographic.

“Have you ever wondered how SEO experts spend their time, what tools they use, or the type of content they produce?” asks Black Box Social Media CEO Tom Bukacek, who also wrote chapter 9 on Social Media Optimization in Dan Kennedy’s latest book “Marketing Miracles” due for release on Wednesday, September 12, 2012. “This infographic will answer those questions.”

About Black Box Social Media: Black Box Social Media is an online marketing company that utilizes multiple digital marketing strategies including web design, social media marketing, pay per click, video marketing, article creation, and much more. BBSM also created the do it yourself online training product ‘Social Media In 7 Minutes’, which contains over 60 videos detailing how to create, set up, optimize, and engage on top sites such as LinkedIn, Facebook, YouTube, Pinterest, Google+, Twitter, and more. For more information on Social Media In 7 Minutes, please visit http://SocialMediaIn7Minutes.com.

Read the full story at http://www.prweb.com/releases/SEO-Survey-Results/Black-Box-Social-Media/prweb9884228.htm

SOURCE: PRWEB

LinkedIn and your Brand: Are You Getting the Right Value?

10 Sep

September 11th at 12pm EST / 9am PST

Originally designed as an online exchange for job seekers and hiring managers, LinkedIn’s growth has made it an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts.

But best practices for communications are less clear – what are the marketing and public relations angles for brands in such a community? How are the returns measured on a brand’s investment of time in LinkedIn?

In this webinar, our panel of experts will identify ways that companies can evaluate their success in presenting their brands to the tens of millions of LinkedIn members. Join as we discuss these questions, and your own:

  • Beyond proving themselves as attractive companies to work for, what other brand reinforcements are possible?
  • What forms of presence must a brand take in order to reach its market on LinkedIn?
  • What makes a good recruiter/ambassador on Linkedin?
  • What are the pitfalls to brand representation on LinkedIn?

Register here: http://bit.ly/Nl73uj

About the Panel:


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Chuck Hester

Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences thought the country and the world from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.

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Viveka Von Rosen

Viveka is known internationally as the “LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. Author of  “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Mashable.com, TheSocialMediaExaminer.com and The Miami Herald.  She is the host of the biggest LinkedIn chat on Twitter:#LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

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Neal Schaffer

Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

Register now! http://bit.ly/Nl73uj

SOURCE: Social Media Today

Innovative Social Media Site for Artists and Fans – Show America

22 Aug

New York City, NY (PRWEB) August 22, 2012

Show America, the most anticipated social media website since Pinterest, was conceptualized as a hybrid of a social aggregator website like Facebook with a professional networking site like LinkedIn. “I was looking around at all of the social media sites on the internet, and realized that there had not yet been a site that caters specifically to artists, their work and their fans,” said Craig Escobar, CEO of Show America. By combining the features of both of these kind of sites, ShowAmerica has been able to create a place where artists from many different industries are able to reach their fans, showcase their media, and promote themselves all from one profile page.

Building upon the functional capabilities of Linkedin and Facebook, ShowAmerica.com will allow users to combine their traditional resume, their artist portfolio and their social profiles to create a “ProFolio.” This ProFolio can be converted to an artist’s website, online portfolio or downloaded as an Electronic Press Kit (EPK) with only a few simple clicks. ProFolios allow the user to seamlessly link and manage different Social Media profiles, making it easy to build a large fan base very quickly and communicate more efficiently and effectively with their fans.

The ProFolio feature is just the beginning of all the features ShowAmerica.com gives to its members. The site also allows users to create and market their own video blog. Fans and connections of Show America’s artists and performers will be able to stream their media items on one of the fastest content delivery networks in the world. As members of the site, users can create groups, bands, teams and even group sessions for project collaborations while easily selling their artwork, event tickets and much more.

In addition, artists and performers can enter into competitions for the chance to win valuable prizes like record deals, contracts, sponsorships, lessons, scholarships, cash and much more. Participating in and winning competitions will help to raise their status and give them recognition. The comments they receive on these competition entries give participants valuable feedback that will help them improve their skills for future events and performances.
“Show America’s competitions give participants a platform to hone their skills and also help other people hone theirs while allowing fans to get involved and feel like they have a personal stake in the success of the favorite artists,” said Escobar.

By combining the competitive crowd sourcing concept with networking, Show America offers a unique and effective application designed specifically for talented and creative people to be able to promote themselves to their fans and amplify their fan-base.

Like Show America on Facebook and follow them on Twitter, or visit ShowAmerica.com in order to stay up to date with all the news of this innovative social media website!

Read the full story at http://www.prweb.com/releases/2012/8/prweb9824539.htm

SOURCE: PRWeb

Salesforce.com Completes Acquisition of Buddy Media

13 Aug

SAN FRANCISCO, Aug. 13, 2012 /PRNewswire/

Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that it has completed its acquisition of Buddy Media, the world’s leading social media marketing platform. With the close of the acquisition, the Buddy Media team joins the Salesforce Marketing Cloud.

Comments on the News

  • “Salesforce.com now has the number one players in social listening and marketing – Radian6 and Buddy Media,” said Marc Benioff, chairman and CEO, salesforce.com. “With the rapid growth in technology spending by CMOs projected over the next five years, our Marketing Cloud leadership will allow us to capitalize on this massive opportunity.”
  • “Social media has caused the biggest transformation in marketing since the Mad Men era, causing CMOs to completely re-think their strategies,” said Marcel LeBrun, SVP of Salesforce Radian6. “By bringing together market leaders Radian6 and Buddy Media, we are doubling down on the Salesforce Marketing Cloud to provide CMOs with the ability to manage the entire social marketing lifecycle.”
  • “Buddy Media’s mission is to eliminate the current state of anarchy in social marketing,” said Michael Lazerow, co-founder and CEO, Buddy Media. “With the Salesforce Marketing Cloud, marketers will be able to unify their efforts to better organize their teams, optimize their social programs and deliver real business results.”

Buddy Media – The World’s Leading Social Media Marketing Platform
Founded in 2007, Buddy Media started as an idea to empower chief marketing officers (CMOs) and agencies to organize their teams and optimize their social media marketing programs. The Buddy Media platform allows customers to publish content, place and optimize social advertising and measure the effectiveness of social media marketing programs. As a result, customers can determine which content is driving the most engagement, test different strategies and understand which campaigns are delivering the greatest return on investment. Leveraging Buddy Media’s award-winning social media marketing platform, companies can connect and engage with more than a billion customers across Facebook, Google, LinkedIn, Twitter, YouTube and more.

With 8 of the top 10 advertisers as clients, Buddy Media is the clear leader in social media marketing. The company currently has nearly 1,000 customers, including major global brands like Ford, Hewlett Packard, and L’Oreal and the world’s largest marketing agency groups such as IPG (Interpublic Group), Omnicom, Publicis and WPP. Buddy Media is the only company to be named a charter Facebook Preferred Marketing Developer, Google Engagement Solutions partner and LinkedIn Certified Developer.

The Salesforce Marketing Cloud – Transforming Marketing for the Social Era
The marketing industry is undergoing the biggest transformation it’s seen in 60 years, and it’s all being driven by the unprecedented growth of social networks. Today’s leading brands are looking to completely transform their traditional marketing strategies for the social era. Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years1 and that social advertising will be the largest growth area of online advertising by 20132.

By combining Buddy Media, the world’s leading social media marketing platform, with Salesforce Radian6, the world’s leading social media listening platform, salesforce.com will deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs. With the Salesforce Marketing Cloud, CMOs will be empowered to manage the entire social marketing lifecycle. Delivered by salesforce.com, the Marketing Cloud seamlessly integrates a company’s social marketing into its sales and service programs.

Salesforce.com plans to showcase the Marketing Cloud at its upcoming Dreamforce event. Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

About Salesforce.com
With more than 100,000 customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services allow customers to:

  • Create employee social networks with Salesforce Chatter, Salesforce Rypple and Salesforce Force.com.
  • Develop customer social networks with the Salesforce Sales Cloud, Salesforce Data.com, Salesforce Service Cloud, and Salesforce Site.com.
  • Connect with customers on public social networks with Salesforce Heroku and Salesforce Radian6.
  • Empower small business to become social enterprises with Salesforce Desk.com and Salesforce Do.com.
  • Extend a company’s social enterprise with apps from the leading enterprise app marketplace, AppExchange.
  • Run apps on Database.com, the first social enterprise database.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Pricing and availability are subject to change. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About Dreamforce
Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

Sources:
Gartner http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webin
eMarketer Forecast Sept 2011 http://www.emarketer.com/PressRelease.aspx?R=1008629]

Cautionary Statement Regarding Forward-Looking Statements
This press release may be deemed to contain forward-looking statements about salesforce.com and Buddy Media, including statements that involve risks and uncertainties concerning salesforce.com’s acquisition of Buddy Media, the expected relative spending by CMOs and CIOs in the future, expectations regarding market opportunities, size and growth, the combined capabilities of the companies’ products, transformations in marketing, anticipated product information, capabilities, scale and strategy, including the social media listening and marketing market, the benefits of the acquisition, salesforce.com’s social enterprise strategy, Marketing Cloud and its impact, market and industry trends, and general business outlook. When used in this press release, the words “can,” “will,” “intends,” “expects,” “is expected,” similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of salesforce.com or Buddy Media, that could cause actual outcomes to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the anticipated synergies and benefits of the combined companies may not be achieved, the combined companies may experience delays, unexpected costs or be unable to complete integration activities in a timely manner, if at all, the possibility that key personnel of Buddy Media may not be retained by salesforce.com, responses from competitors, customers, users and partners, general economic conditions in the markets in which either company does business, and the possibility that salesforce.com or Buddy Media may be adversely affected by other economic, business, and/or competitive factors.

In addition, please refer to the documents that salesforce.com files with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause salesforce.com’s financial and operational results to differ materially from those contained in the forward-looking statements set forth in this press release. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this press release. Neither salesforce.com nor Buddy Media is under any duty to update any of the information in this press release.

Copyright (c) 2012 salesforce.com, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

SOURCE: salesforce.com

LinkedIn Stock on the Rise While Other Social Media Sites Stumble

10 Aug

LinkedIn Stock on the Rise While Other Social Media Sites Stumble. Read: http://ow.ly/cTx8c #socialmedia #LinkedIn

Why the Market Loves LinkedIn — and Hate Facebook

9 Aug

Why the Market Loves LinkedIn — and Hates Facebook. Read: http://ow.ly/cRoJS #LinkedIn #Facebook #socialmedia

LinkedIn’s Biggest Fans Might Be Driving The Rest Of Us Nuts

9 Aug

LinkedIn’s Biggest Fans Might Be Driving The Rest Of Us Nuts. Read: http://ow.ly/cRo3L

Social Media Exchange Site Open for Use by Personalities as Olympics Heat Continues to Surge

8 Aug

Ottawa, ON (PRWEB) August 08, 2012

With Tweets and Facebook updates on the Olympics coming in left and right, and netizens flocking to follow or like the online hubs of their favorite athletes, staffers at Keeko says the social media exchange site is not just for businesses and social marketing; it’s good for athletes and other personalities too.

When one signs up for an account with Keeko, the site works by featuring the user’s account directly to its thousands of other users, making it easier for them to get Twitter followers or Facebook likes.

“Keeko is not limited to online businesses and marketing ventures,” says Diana Quartin, Creative Director of Clicking Labs. “Personalities looking to expand their network online can benefit from Keeko too, in that Keeko works non-stop in garnering more followers and likes for them, and driving traffic to their online spots even as the users are offline.”

She adds: “A wider audience for personalities means a wider reach for their message, updates, announcements, causes they have taken up, or in the case of the Olympics, announcement of their Olympic game schedules.”

Keeko provides a venue for users to earn free Facebook likes, Twitter followers, LinkedIn connections, and Google +1s by creating a community within Keeko, thereby making it an online gallery of pages and accounts that people can choose to follow in categories that are suited to personal interests.

Staffers add that the same advantages can be beneficial for musicians, politicians, newsmakers, and cause-oriented groups. Especially for up-and-coming personalities, Keeko says that a constantly rising number of followers and likes helps to spark that needed buzz.

Those interested can start expanding their network by logging on to http://www.keeko.com. To sign up, they will simply need an email address and a password; after which users can then begin to earn points.

More information and updates can also be found on their Twitter page.

About Keeko

Keeko is a wholly owned company by Clicking Labs. With dedication and perseverance they were able to bring together a diverse team of web professionals to provide internet businesses with creative web marketing strategies. Founded in Ottawa, Canada, the company has expanded operations to Cebu, Philippines in early 2011 to better serve its clients.

Read the full story@ http://www.prweb.com/releases/2012/8/prweb9775767.htm

SOURCE: PRWEB.COM Newswire

Turning Social Media Into New Sales with MarketMeSuite

8 Aug

A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist.

MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups.

The Boston area “proved itself to be the ideal new location for our headquarters,” said CEO Tammy Kahn Fennell. “Its vibrant, creative and technically charged atmosphere is the right environment for us to continue growing our product, company and community of users.”

MarketMeSuite has more than 30,000 users, 70 percent of whom log in daily to access their Inbox for Social, a dashboard that helps them manage their existing social connections, Twitter feeds and Facebook and LinkedIn posts and turn them into sales leads, Kahn Fennell said.

Inbox for Social also enables users to uncover opportunities outside their current network by searching social channels, identifying people who are talking about topics related to their business and then opening a dialogue with those people, she said.

David Gerzof Richard, professor of social media marketing at Emerson College, said there are many Web companies, including HootSuite and Newton’s, that offer similar services to MarketMe.

“There may be some features that they’re offering that are different, but similar companies have been around for a while,” he said. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it.”

Jeff McCormick of Saturn Partners, the venture capitalist funding MarketMeSuite, acknowledged that social media marketing is a growing area, and it’s difficult to predict who the winners will be.

“But we clearly think MarketMeSuite has a vision for differentiating itself from other players in the market,” McCormick said. “Its execution and performance will ultimately decide.” 

SOURCE: 2012 the Boston Herald(c). Distributed by MCT Information Services.

The Internet: A Decade Later

19 Jun

The #Internet a Decade Later.  What has changed?

Internet Users: A Decade Later

Top LinkedIn Groups for Social Business

14 May

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI (Return on Investment).

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
- IT Governance
- Project & Program Management
- Resource Allocation & Roadmap Management
- E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
- Website Development
- KPI / Dashboard Definition
- Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

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