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LinkedIn Marketing Solutions – Marketing to Mindset

19 Jun

#LinkedInBC  digital marketing seminar

This #LinkedInBC event held at the Vancouver Convention Centre on Tuesday June 18, 2013 was designed for marketing leaders, and provided an robust overview of marketing in the digital sphere from industry professionals and information on how LinkedIn Marketing Solutions can be a critical part of your company’s digital marketing mix.

Leah Sparks an Account Executive at LinkedIn reveals the earliest adopter, most popular, most connected, most endorsed at the seminar! Congrats Caroline, Perry, Ciara & Christine for standing out amongst the crowd!

 

Sales & Marketing for Recruiting Professionals

17 Feb

Presentation from LinkedIn on how recruiters can think like marketers based on Lou Adler’s session at Talent Connect 2012 in Las Vegas.

Like SO! What? SOcial on Facebook or follow us on Twitter

Love, Passion and Dream Jobs

14 Feb

Happy Valentine’s Day!

This SlideShare presentation by LinkedIn looks at English-speaking professionals around the globe to see how many included “love”, “passion” and “dream job” in their LinkedIn profiles.

Best LinkedIn Company Pages of 2012

12 Feb

The 12 Best Company Pages of 2012 were announced by LinkedIn . Are you using your LinkedIn Company Page effectively?  This presentation shows how organizations and businesses alike are showcasing their brand and connecting with their target audience.

Via LinkedIn

LinkedIn Reaches 200 Million Members

10 Jan

LinkedIn announced that it has crossed the 200 million members mark, adding on average two new members every second of the day. With representation in more than 200 countries, the professional social network serves members in 19 languages around the world.

LinkedIn social media network developed an infographic to mark this achievement below:

LinkedIn 200 Members

Top LinkedIn Groups: Vancouver

19 Dec

B2B Marketing logo

B2B Marketing

B2B Social Media logo
B2B Social Media

BC Chapter of the American Marketing Association logo
BC Chapter of the American Marketing Association

BCBusiness logo
BCBusiness

BrandYou logo
BrandYou

Branding Professionals logo
Branding Professionals

Brandixit | The Next Generation Branding Community logo
Brandixit | The Next Generation Branding Community

BtoB Marketing logo
BtoB Marketing

Canadian Social Media Professionals [#CSMP] logo
Canadian Social Media Professionals [#CSMP]

Content Strategy logo
Content Strategy

Digital Marketing logo
Digital Marketing

Digital Media Group logo
Digital Media Group

E-Commerce Network logo
E-Commerce Network

Ecommerce and Online Marketing Experts logo
Ecommerce and Online Marketing Experts

Enterprise Social 2.0 logo
Enterprise Social 2.0

Future Trends logo
Future Trends

Google Analytics logo
Google Analytics

Innovations in Social Media Marketing logo
Innovations in Social Media Marketing

Intelligent Social Media logo
Intelligent Social Media

International Internet Marketing Association logo
International Internet Marketing Association

Investor Relations Organizations: IR, PR, Marketing, Advertising logo
Investor Relations Organizations: IR, PR, Marketing, Advertising

Leadership Think Tank logo
Leadership Think Tank

Linked:Vancouver logo
Linked:Vancouver

Marketing 2.0 Technology (Over 3400+ Members) logo
Marketing 2.0 Technology (Over 3400+ Members)

Marketing Bloggers logo
Marketing Bloggers

Marketing Consultants logo
Marketing Consultants

Marketing to Women Network logo
Marketing to Women Network

Marketing2.0 logo
Marketing2.0

Media Professionals Worldwide logo

Metro Vancouver Professionals

Online Marketing Media logo
Online Marketing Media

Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info logo
Online Marketing, Web Analytics, and E-commerce Group — WebAnalysts.Info

Social Media Consulting logo
Social Media Consulting

Social Media Marketers logo
Social Media Marketers

Social Media Marketing logo
Social Media Marketing

Social Media Marketing Vancouver logo
Social Media Marketing Vancouver

Social Media News logo
Social Media News

Social Media Strategies logo
Social Media Strategies

Social Media Tips and Tricks logo
Social Media Tips and Tricks

Social Media Today logo
Social Media Today

The Social Media Marketing Group logo
The Social Media Marketing Group

The Social Media Marketing Network logo
The Social Media Marketing Network

intranet 3.0 logo
intranet 3.0

Vancouver Digital Marketing logo
Vancouver Digital Marketing

Web 2.0 logo
Web 2.0

Web Managers Group logo
Web Managers Group

Woman 2 Woman Business logo
Woman 2 Woman Business

Y.E.S! Vancouver logo
Y.E.S! Vancouver

e-Marketing Communication logo
e-Marketing Communication

eMarketing Association Network logo
eMarketing Association Network

LinkedIn Groups Guide

19 Dec

There were currently 1.4 million LinkedIn groups. With so many groups, how do you find and choose which groups to join?

LinkedIn: Who! What? When! Why?

3 Dec

Who: Everyone who works

What: Networking, job hunting, showcasing your professional accomplishments

When: Check in weekly; more if you’re actively job hunting

Why: It’s a gold mine of industry intelligence to expand your professional network and relationship management

SO! What? A SOcial Media Company

Located in Vancouver, British Columbia.

Engage. Connect. SOcialize.

More information? Contact us: sowhatsocial@gmail.com 

Top LinkedIn Groups for Social Business

3 Nov

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI.

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
– IT Governance
– Project & Program Management
– Resource Allocation & Roadmap Management
– E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
– Website Development
– KPI / Dashboard Definition
– Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

 

LinkedIn and your Brand: Are You Getting the Right Value?

10 Sep

September 11th at 12pm EST / 9am PST

Originally designed as an online exchange for job seekers and hiring managers, LinkedIn’s growth has made it an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts.

But best practices for communications are less clear – what are the marketing and public relations angles for brands in such a community? How are the returns measured on a brand’s investment of time in LinkedIn?

In this webinar, our panel of experts will identify ways that companies can evaluate their success in presenting their brands to the tens of millions of LinkedIn members. Join as we discuss these questions, and your own:

  • Beyond proving themselves as attractive companies to work for, what other brand reinforcements are possible?
  • What forms of presence must a brand take in order to reach its market on LinkedIn?
  • What makes a good recruiter/ambassador on Linkedin?
  • What are the pitfalls to brand representation on LinkedIn?

Register here: http://bit.ly/Nl73uj

About the Panel:


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Chuck Hester

Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences thought the country and the world from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.

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Viveka Von Rosen

Viveka is known internationally as the “LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. Author of  “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Mashable.com, TheSocialMediaExaminer.com and The Miami Herald.  She is the host of the biggest LinkedIn chat on Twitter:#LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

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Neal Schaffer

Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

Register now! http://bit.ly/Nl73uj

SOURCE: Social Media Today

LinkedIn Stock on the Rise While Other Social Media Sites Stumble

10 Aug

LinkedIn Stock on the Rise While Other Social Media Sites Stumble. Read: http://ow.ly/cTx8c #socialmedia #LinkedIn

Why the Market Loves LinkedIn — and Hate Facebook

9 Aug

Why the Market Loves LinkedIn — and Hates Facebook. Read: http://ow.ly/cRoJS #LinkedIn #Facebook #socialmedia

LinkedIn’s Biggest Fans Might Be Driving The Rest Of Us Nuts

9 Aug

LinkedIn’s Biggest Fans Might Be Driving The Rest Of Us Nuts. Read: http://ow.ly/cRo3L

Turning Social Media Into New Sales with MarketMeSuite

8 Aug

A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist.

MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups.

The Boston area “proved itself to be the ideal new location for our headquarters,” said CEO Tammy Kahn Fennell. “Its vibrant, creative and technically charged atmosphere is the right environment for us to continue growing our product, company and community of users.”

MarketMeSuite has more than 30,000 users, 70 percent of whom log in daily to access their Inbox for Social, a dashboard that helps them manage their existing social connections, Twitter feeds and Facebook and LinkedIn posts and turn them into sales leads, Kahn Fennell said.

Inbox for Social also enables users to uncover opportunities outside their current network by searching social channels, identifying people who are talking about topics related to their business and then opening a dialogue with those people, she said.

David Gerzof Richard, professor of social media marketing at Emerson College, said there are many Web companies, including HootSuite and Newton’s, that offer similar services to MarketMe.

“There may be some features that they’re offering that are different, but similar companies have been around for a while,” he said. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it.”

Jeff McCormick of Saturn Partners, the venture capitalist funding MarketMeSuite, acknowledged that social media marketing is a growing area, and it’s difficult to predict who the winners will be.

“But we clearly think MarketMeSuite has a vision for differentiating itself from other players in the market,” McCormick said. “Its execution and performance will ultimately decide.” 

SOURCE: 2012 the Boston Herald(c). Distributed by MCT Information Services.

The Internet: A Decade Later

19 Jun

The #Internet a Decade Later.  What has changed?

Internet Users: A Decade Later

Top LinkedIn Groups for Social Business

14 May

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI (Return on Investment).

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
– IT Governance
– Project & Program Management
– Resource Allocation & Roadmap Management
– E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
Website Development
– KPI / Dashboard Definition
– Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

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