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Yahoo’s New CEO Finds Her CMO

28 Aug

SUNNYVALE, Calif. (AP) August 28, 2012

Yahoo is bringing in a new chief marketing officer as the troubled Internet company tries to burnish its image and revive its revenue growth under recently hired CEO Marissa Mayer.

Kathy Savitt will start working as Yahoo’s marketing chief on Sept. 14. Mayer persuaded Savitt to leave Lockerz, an online commerce service that she has been running since 2009.

Savitt, 48, will remain Lockerz’ chairman and also will make a personal investment in the company she is leaving behind. Mark Stabingas, Lockerz’ chief operating officer, will replace Savitt as the startup’s CEO.

The hiring announced Monday is one of the first major pieces in the management team that Mayer is cobbling together to help turn around Yahoo. Mayer, 37, became Yahoo’s CEO six weeks ago, ending her 13-year stint as a key executive at Internet search leader Google Inc.

Yahoo, which is based in Sunnyvale, Calif., has been stuck in an extended financial funk that has depressed its stock. Mayer is the fifth CEO in the past five years to attempt a turnaround.

“Yahoo is at an important and unique inflection point in its storied history,” Savitt said in a statement.

Before launching Lockerz in 2009, Savitt was a marketing and communications sharpshooter at retailers American Eagle Outfitters Inc. and Amazon.com Inc.

SOURCE:  AP News

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

16 Aug
If it's at Foot Locker, it's #Approved.  (PRNewsFoto/Foot Locker)
NEW YORK, Aug. 16, 2012 /PRNewswire/
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.

“At Foot Locker, we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them,” said Foot Locker EVP of Marketing Stacy Cunningham.  “As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match. If it’s at Foot Locker, it’s Approved.”

Beginning August 16, the Approved affirmation will come to life across a breadth of channels, including a comprehensive in-store experience, broadcast, print, and digital. The Approved campaign will emphasize Foot Locker’s commitment to providing customers with the premium footwear and apparel they can trust.  The comedic commercials feature the five charismatic players off the court in entertaining and compromising situations highlighting the season’s latest trends in footwear and apparel. Sneaker enthusiasts will be able to connect with the NBA athletes they love through social media channels to share photos and engage in commentary.

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” said NBA Knicks forward Carmelo Anthony. “It’s that stamp of approval that you can only get at Foot Locker.”

The spots center around the fantastical lengths the guys go to in order to keep their Foot Locker Approved gear fresh. For example in “Tear Away,” Harden peels off an infinitely layered outfit from Foot Locker and in “Melos,” Anthony has a team of “extra Melos” sporting all his new gear, so he can wear everything at the same time. Another example is “Yacht,” where Harden and Love don’t want to have to take off their Approved Foot Locker gear when they get in the pool, so they ride around on  a forty-foot inflatable pool yacht.

The campaign comes during a key selling season for Foot Locker retail stores, which offers everything from shoes, shirts, hats and hoodies to help complete the fall look.

To view the new advertisements, please visit youtube.com/footlocker.

About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at www.footlocker.com | Twitter: @FLunlocked #Approved | YouTube: www.youtube.com/footlocker | Blog: http://unlocked.footlocker.com | Facebook: www.facebook.com/footlocker

Contacts:
Bryan Kirsch, Edelman
Bryan.Kirsch@Matter-Edelman.com
212-729-2126

Kelly Pepe, Edelman
Kelly.Pepe@Edelman.com
212-819-4874

SOURCE: Foot Locker http://www.footlocker.com

PR Newswire

The Oogieloves — This Summer’s Social Media Darlings — Have Done It Again!

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

The Oogieloves in The BIG Balloon Adventure have almost doubled their twitter followers in the past week, approaching 1,000,000 followers and have over 13,000,000 views on YouTube and with traffic to the Oogieloves website (www.oogieloves.com) causing the site to crash three times over the past weekend.

“Like the phenomenon of Apple’s introduction of the iPhone 4s, Target’s introduction of the Missoni brand and Disney with the introduction of the Princess Dolls, The Oogieloves are finding their way to the top of pop culture,” saidKenn Viselman, Producer, The Oogieloves in The BIG Balloon Adventure. “We are humbled and delighted by the response we are receiving to our sweet and lovely film.”

The movie, which is opening nationally on Oogust 29th, is a unique, interactive experience for audience-goers. It allows children to be children, encouraging them to sing and dance with their new onscreen friends, helping “move” the adventure along through their activity.The fun and fantastic adventure follows the Oogieloves – Goobie, Zoozie and Toofie – as they set out to find five magical golden balloons in time for their good friend Schluufy’s surprise birthday party. To learn more, visit www.oogieloves.com.

SOURCE: Oogieloves http://www.oogieloves.com

PR Newswire

Future of Web Apps London 2012

14 Aug

A first-class conference for web and mobile developers and entrepreneurs, bringing together visionaries to discuss the technologies and platforms you should use to build the next generation of successful apps. This year, FOWA joins forces withFuture of Mobile (FOM) giving you 2 conferences for the price of one!

40+ sessions, 4 workshops, App It Out, and loads of networking

FOWA(15th October 2012)

BUY YOUR TICKET

Featuring

What is the event about?

  • Coverage of the hottest web app topics and technologies
  • Packed schedule: workshops, multi-track conference, expo area and more
  • World class speakers and fresh new talent from across the globe
  • Unbeatable atmosphere: hundreds of great web folk, afterparties, networking and meet ups
  • Great value: famously amazing catering throughout the day, full video package, and free high speed wifi throughout the whole venue

Who is the event for?

  • Web Developers
  • Front End Developers
  • Creative Directors
  • Project Managers
  • Agencies
  • Back End Developers
  • Mobile Developers
  • Designers
  • Mobile Strategists
  • Entrepreneurs
Image

SOcial VS Search

11 Oct

Social VS Search

Social Media VS SEO (Search Engine Optimization)

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