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20 Marketing Trends & Predictions for 2013 & Beyond

10 Jan

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for 2013? Let our new guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into the marketing crystal ball, and uncover what marketing will look like in 2013.

In addition, you’ll read predictions from industry leaders such as:

  • Rand Fishkin, SEOmoz founder and CEO
  • Brian Halligan, HubSpot co-founder and CEO
  • David Meerman Scott, Best-Selling Author
  • Greg Alexander, Sales Benchmark Index CEO
  • Nick Johnson, Useful Social Media founder

Download Marketing Trends & Predictions 2013 & Beyond Now!

Via

Free SEO Crash Course: 3-Part Video Series

13 Dec

Covering everything from SEO basics to advanced strategies.

69% of online marketers use SEO (Search Engine Optimization) strategies to drive traffic to their sites.

At this point, search engine optimization has become a must-have for anyone who wants to get found online. It’s one of the first steps you need to take before you jump into conversion optimization.

Enroll in our SEO (Search Engine Optimization) crash course to learn how to drive more traffic and leads to your business through SEO. The featured courses will provide you with actionable SEO advice on the introductory, intermediate and advanced level. With your enrollment in the course, you will get a short video course on a weekly basis until we cover our three topics below:


How to Improve
On-Page SEO
How Social Media
Impacts SEO
Featuring Guest Presenter Becca Featuring Guest Presenter Doc
Rebecca BabiczRebecca Babicz is a public relations coordinator at SEO.com. Darin BerntsonDarin “Doc” Berntson is the Social Media Manager for SEO.com.

Deep Dive Into Google’s
Algorithm Changes
Featuring Guest Presenter Preston
Preston Van DykePreston Van Dyke is the Director of search engine optimization at SEO.com.

Each course includes a short video plus oodles of best practices, action items and resources on all the SEO topics you should care about.

MEET YOUR INSTRUCTOR:


Rebecca Churt is HubSpot’s SEO Manager. She has been working in online marketing and SEO for the past 10 years, using both to successfully build and integrate new marketing opportunities and strategies for b2b and b2c industries.

WHO SHOULD ENROLL?
Marketing professionals and business owners seeking SEO guidance.

Presented by

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks

SOURCE: HubSpot

Free Ebook: How to Attract Customers with Facebook

18 Aug

Facebook ebook cover advanced

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?

Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.

After reading this ebook, you will be able to:

  • Plan out a successful Facebook marketing campaign
  • Segment your audience for best results
  • Allocate budget aligned with your business’s goals
  • Analyze the success of your campaign in order to make improvements

Receive your free eBook now! http://bit.ly/PF7ijT

SOURCE: HubSpot

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