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Maximizing Return From Your Facebook Investment

14 May

Maximize ROI on Facebook

Speaker:
Rebecca Momberg, Director,
Client Solutions and Strategy,
Marin Software

Thursday, May 16, 2013- 1:00 PM EDT

Register to Learn:

  • How to craft a Facebook campaign strategy for your business objectives
  • Best practices for audience targeting, creative design, creative placement and user experience
  • How to see the full picture of your Facebook performance and measure Facebook ROI
  • How to quickly spot and take advantage of Facebook optimization opportunities

This webcast is sponsored by

register now for ROI of your Facebook investment

Facebook’s Graph Search

5 Feb

 

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

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Graph Search Optimization: Facebook New Search

30 Jan

Facebook New Graph Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed.

Do you want to receive personalized search results on Facebook? The Graph Search does  just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on. Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search.

Zuckerberg said that “every piece of content has its own audience.”

The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics.

Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.

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Instagram & Facebook: ID Please

28 Jan

Instagram ID Check

Have you been asked for your photo ID on Instagram? If so, your not alone. Last week various users on Instagram reported to be locked out of their photo sharing app.

On January 19, Instagram introduced a new terms of service which CNET first discovered on Tuesday.

Users were first worried that their accounts had been hacked. However on Friday,  Talking Points Memo confirmed that the ID requests on Instagram (which is now owned by Facebook) were legitimate.

A Facebook spokesperson told Talking Points Memo “this is just a general practice for both Facebook and Instagram to request photo IDs for verification purposes depending on what type of violation may have occurred”… “Unfortunately, I can’t share more with you beyond that as we don’t go into details beyond that.”

Facebook declined to state exactly why a number of users would collectively receive notifications to provide government issued IDs last week or what specific violations had occurred.

Instagram’s has the right to ”refuse access to the Service to anyone for any reason at any time” according to the terms of service.

What do you think of these recent developments? Will you still be using Instagram?

Facebook Blocks Vine

26 Jan

Facebook VS Vine Blocked

Social media giant Twitter has recently acquired video sharing app Vine, and shortly after this Facebook began blocking Vine. Vine is Twitters video application that has since been blocked by Facebook the ability to add and “find people” function to find friends on Facebook.

When trying to add Vine accounts there is a pop up that states “Vine is not authorized to make this Facebook request.”

Video sharing platforms like YouTube and iMovie share content in the same mode as Vine on Facebook however Vine is competing with Facebook’s video sharing  apps like Viddy.

In recent news, Twitter dropped Instagram’s Twitter card integration meaning that you can no longer find Twitter users within the Instagram app. In reality this should not be a surprise that Facebook cut off Vine. This move is the latest in the battle of Facebook vs. Twitter.

Are you surprised with these recent developments?

New Facebook Feature

18 Jan

Facebook Messenger iPhone App

 

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Facebook Messenger iPhone App FREE Voice Calling for U.S. Accounts

16 Jan

Facebook iPhone Messenger

Facebook has begun rolling out a feature to its Messenger app letting users call each other over cellular data or WiFi. The feature was initially limited to Canadian iOS accounts but is now being opened to all U.S. accounts, The Verge was the first to notice the update and confirm with Facebook.

The Verge reports that Facebook Messenger iPhone app added a new free calling button for US users. It’s an initiative the company beta tested in Canada earlier this month, saying at the time that a US rollout was coming soon.

Today Facebook confirmed the call feature that has been released for its iPhone app in the US, and did not provide any additional information on the new feature and if it was planning to expand onto other mobile operating systems (Blackberry, Android) and what countries would be offered this feature.

How to use the app?

Open the Facebook Messenger app to access voice calling, open a chat with a friend and then click on the “i” button located at the top right corner. If this feature has been activated on your account there should be a “Free Call” button. Currently Facebook is rolling out these features for the next several days to all users so if you can’t use it yet stay tuned!

Will you be using this new feature to call your Facebook friends? Let us know your thoughts in the comments section below.

Think Like Zuck!

14 Jan

Think Like Zuck

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company.

Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and social media businesses, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

Via thinklikezuck.com

Facebook: Likes, Comments & Shares

8 Jan

Social Media Profiles: How to Get More Facebook Likes, Comments and Shares?

This infographic via HubSpot goes into detail about the types of Facebook posts that are most popular: picture, text, video and link as well as the day and time to post.

Free Ebook: 47 Handy Facebook Stats and Charts

27 Dec
47 Stats Facebook ebook cover small

Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign.

Do you know the best time to engage with your customers on Facebook? Learn this and more in this free ebook.

We have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.

After reading this ebook, you will be able to:

  • Determine how to best reach your particular target
  • Measure your progress on Facebook relevant to others in the industry
  • Implement strategies for best results on Facebook

Download Facebook Stats & Charts Now!

Facebook Marketing Secrets [WEBINAR]

20 Dec

There are literally hundreds of people hawking Facebook marketing programs. They are a dime a dozen. But there is only ONE Amy Porterfield!

Amy is a dynamic presenter, incredibly smart and has assembled a killer presentation to update you on all of the new features, functions and technicalities about Facebook marketing. I promise that you will get more out of one webinar with her than you would from ten put on by others!

In this action-packed, brand new webinar, Facebook expert and author Amy Porterfield will show you how to finally get real results for your business with Facebook. Results that are directly linked to more targeted exposure, quality leads and bigger sales.

Here’s what you’ll learn:

  • The 3-step formula to turn your Facebook Page into a lead generating machine.
  • Easy strategies that are working right now to help you quickly attract your first 1,000 Fans.
  • Promoted Posts: What they are and how they can skyrocket your engagement overnight.
  • Facebook Offers: Boost your leads and sales with this Facebook “Super Feature”.

Choose the time that is best for you below, register and then show up at least 15 minutes early—all of our times will fill up and you will want to make sure you get every word.

 

Sign up for Facebook Marketing Secrets NOW!

How to Use Facebook for Mobile Marketing

9 Dec

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers.

Learn how to optimize your Facebook presence for mobile users. This ebook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

After reading this 42-page ebook, you will know how to:

  • Create mobile friendly marketing campaigns
  • Update your website for mobile apps
  • Design posts that are optimal for mobile devices
  • Use Facebook ads on mobile
  • Measure the success of your campaigns

Writing Effective Facebook Posts

3 Nov

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media marketing channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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Tellwut.com Online Survey Reveals Digital Natives’ Technology Habits

11 Sep

Toronto, Ontario (PRWEB) September 12, 2012

Digital natives are those people who grew up with technology as a part of their daily lives while people who didn’t grow up with it are known as digital immigrants. A recent Tellwut online poll found that 40% of users now spend five or more hours a day online with 17% claiming ten or more hours on average.

With the rise of social media and the availability of smart phones, tablets and laptops, we now tweet to our friends and update our Facebook status while watching our favorite show and browsing a blog. The same poll found that 44% of North Americans change the media they are focused on multiple times an hour. When the question was asked about the importance of the information being consumed, 37% thought that there was too much useless information, while slightly more, (39%) felt that even if they weren’t interested in a certain piece, someone else would be.

The emergence of the digital native generation is changing the perception of being online as an anti-social behavior. When asked how they felt about people using technology in social situations, 51% of voters stated they thought people used it too much and used it to convey too much personal information, such as on Facebook statuses. On the other hand, 32% of those polled felt that although people did use social media more than before, it wasn’t a problem as it’s a common part of society now. When asked if spending ‘too much time on the internet’ was causing problems in a relationship only 16% of the respondents said yes while more than half, 52%, said there was no issue.

When asked if they should be perhaps doing something more productive with their time, 47% of respondents replied ‘Yes’. However, with Apple now becoming the most valuable company in US history; be you a Digital Native or a Digital Immigrant, multitasking with multi-media technology is set to become the norm.

Tellwut is an online survey company providing a unique mix of both private business survey packages and an open opinion poll forum. The open forum provides voters the opportunity to vote on, or post surveys, offering online users a unique combination of survey software and a rewards program, coupled with a social network element that will facilitate dialogue, argument and conversation across an infinite number of subjects. Tellwut’s business application allows companies, associations, researchers, students to send their own private surveys or canvass the tellwut voter base.

Read the full story at http://www.prweb.com/releases/2012/9/prweb9847838.htm

SOURCE: PRWEB

.ME Registry Announces Five Day Social Media Contest

10 Sep

NEW YORK, Sept. 10, 2012 /PRNewswire/

Get ready to get social. The .ME Registry, operator of the .ME domain name extension, the most personal domain around, today announced the “You’re Not a .com, You’re a .ME” social media contest. The contest will run from Sept. 17-21. All participants who take part on a daily basis will receive a complimentary, one year .ME domain name registration. Three grand prize winners will receive a Canon EOS Rebel T3 Camera. The .ME Registry will announce grand prize winners on Twitter during the week of Oct. 1.

“Thousands of .ME domain names are registered every month as an alternative to .com by people who want to show the world that they are a person, not a corporation,” said Predrag Lesic, CEO of the .ME Registry. “We invite people everywhere to join us on Twitter for a chance to secure their preferred .ME domain name before it’s taken by someone else.”

A .ME domain name is the Web address for people who want to stand out on the Internet and is a great way to promote a blog or Website. People and organizations worldwide have registered .ME domain names to humanize Web content and make their sites personal. Additionally, .ME domain names are commonly used as part of search engine optimization (SEO), online reputation management and Web branding strategies. Check the availability of and purchase a .ME domain name at www.Domain.Me.

Entering the “You’re Not a .com, You’re a .ME” contest is as easy as following .ME on Twitter and re-tweeting the .ME contest tweet daily throughout the contest period. Everyone who follows .ME on Twitter and re-tweets the contest tweet once a day will receive a complimentary .ME domain name registration. Grand prize winners will be selected from the pool of all participants. Complete rules are posted on the .ME website here.

Connect with The .ME Registry on Twitter & Facebook

About The .ME Registry:
.ME Registry (the d.b.a. of doMEn, d.o.o.) was chosen by the government of Montenegro to operate the new .ME domain name extension. .ME Registry partners include ME-netGoDaddy.com and Afilias LimitedMe-Net is located in Montenegro and its principals have been leaders in the ICT sector in Montenegro, including the privatization of its largest ISP. GoDaddy.com is located in the USA and is a leading Webhosting provider and domain name registrar according to Netcraft Ltd. Afilias Limited is headquartered in Ireland and is a leading registry services provider, supporting more than 13 million domains worldwide.

Contact:

Info@domain.me
Natasa Djukanovic
382-20-269-740
1-866-941-5341 (fax)

Russ DeVea
russdeveau@gmail.com
908-251-1549 (mobile/text)

SOURCE .ME Registry

SEO Industry Survey Results Released

10 Sep

Austin, Texas (PRWEB) September 10, 2012

Black Box Social Media, an online marketing company specializing in utilizing the latest digital marketing strategies for small businesses, has released a report called “SEO Industry Survey Results” in the form of an infographic. The data is based on information provided by Search Engine Watch. This infographic is hosted on the Black Box Social Media product page http://www.socialmediain7minutes.com/2012-seo-industry-survey-results-infographic/.

In order to rank in the search engines, content is still king. But what type of content? What are the best tools to use? Black Box Social Media sought to assist users with the answers to these questions with their latest infographic.

“Have you ever wondered how SEO experts spend their time, what tools they use, or the type of content they produce?” asks Black Box Social Media CEO Tom Bukacek, who also wrote chapter 9 on Social Media Optimization in Dan Kennedy’s latest book “Marketing Miracles” due for release on Wednesday, September 12, 2012. “This infographic will answer those questions.”

About Black Box Social Media: Black Box Social Media is an online marketing company that utilizes multiple digital marketing strategies including web design, social media marketing, pay per click, video marketing, article creation, and much more. BBSM also created the do it yourself online training product ‘Social Media In 7 Minutes’, which contains over 60 videos detailing how to create, set up, optimize, and engage on top sites such as LinkedIn, Facebook, YouTube, Pinterest, Google+, Twitter, and more. For more information on Social Media In 7 Minutes, please visit http://SocialMediaIn7Minutes.com.

Read the full story at http://www.prweb.com/releases/SEO-Survey-Results/Black-Box-Social-Media/prweb9884228.htm

SOURCE: PRWEB

Enterprise Virtual Agent Provider IntelliResponse Unveils New Website

27 Aug

Toronto, Ontario (PRWEB) August 27, 2012

IntelliResponse Systems, the leading provider of virtual agent technology solutions that drive profitable online conversations, is pleased to announce the official launch of its newly designed website at http://www.intelliresponse.com.

Online customer self-service and virtual agent technology is an exciting but rapidly expanding market with a growing variety of offerings for organizations to choose from. IntelliResponse’s new website aims to provide greater clarity for organizations that want to better understand how they can deliver a superior online customer self-service experience. By empowering consumers with the right tools to take their online interactions to a new level, organizations can drive new revenue, customer loyalty and insight, while simultaneously reducing customer service costs.

“Consumer-facing organizations that want to provide an enterprise-level, integrated customer service experience across all channels – web, mobile, or social media – will gain the most benefit from our Enterprise Virtual Agent (EVA) solutions,” explained Mike Hennessy, Vice President, Marketing at IntelliResponse. “Our latest website provides many educational resources, videos, and tools to help visitors more easily obtain the information they need and to quickly understand which solution is right for them.”

The IntelliResponse Virtual Agent solution empowers organizations to create profitable online conversations with prospective and existing customers in a variety of ways. By guiding customers through the information gathering process and acting as an “online concierge”, IntelliResponse Virtual Agents increase the likelihood of conversion to sales and solve a variety of customer experience and customer service issues.

Follow IntelliResponse on Twitter @IntelliResponse and on Facebook at http://www.facebook.com/IntelliResponseInc

About IntelliResponse Systems IntelliResponse is the leading provider of virtual agent and knowledge management software solutions for the enterprise. We create profitable online conversations for our private and public sector customers around the world.

With our patented Enterprise Virtual Agent (EVA) solutions, corporate websites, mobile applications, social media channels and agent desktops can all be transformed by an engaging virtual concierge, empowering customers to ask questions using natural, conversational language and delivering an effective and engaging online experience.

With more than 360 live customer-facing implementations answering 100 million+ questions annually, IntelliResponse is the gold standard in first line customer experience management.

For more information about IntelliResponse, visit http://www.intelliresponse.com.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9841234.htm

SOURCE: PRWeb

INSITE ADVICE Debuts Free Internet Marketing University

27 Aug

St. Louis, MO (PRWEB) August 27, 2012

Our Internet Marketing Learning Center provides free guides in social media and internet marketing. Being a successful business owner in the old pioneering towns required only two things: a great location serviced by a road with lots of traffic, and a product everyone needed or wanted. Necessity for those products coupled with word of mouth secured repeat patronage. Suppose though, this business finds itself on a street next to dozens of similar looking shops offering similar products. How then, does one stay relevant, recognized, and unique?

Modern business owners find themselves with this exact predicament. As challenging as finding out who has the best BBQ in Saint Louis, businesses need to find ways to stay noticed in the Internet crowd. It’s no longer sufficient to work behind the counter and market to your local neighborhood. In order to stay relevant, one must have a strong Internet presence and shoot toward a global presence.

Social media, sites such as Facebook, Twitter, and Google+, have only dominated for a very short time. Business owners can use this to their advantage. By letting social media work for them, businesses can be first on the scene and establish their brand before copy-cat competitors catch up.

Internet marketing companies, such as St. Louis based Insite Advice, understands the value in growing your brand. A great Internet specialist will design a business’s website, investigate their audience, and offer them the best voice. Consequently, Internet marketing companies are quickly becoming the new advocates for business.

The old paradigm hasn’t lost the gunfight. In fact, Internet marketing recognizes the old business model simply needs to incorporate 21st century communication and technology. Instead of dusty roads and storefronts, businesses are serviced with websites and the Internet highway. Of course, traffic and word-of-mouth are still vital to a business’s success. With social media being the new frontier of the web, it’s crucial to understand how participating in the global community can secure success.

Social media need not be divergent. Before the web, parallel ideas bounded, with people reinventing the wheel hundreds, if not thousands of times. Through sites such as LinkedIn, businesses can build relationships, form communities, and foster joint ideas while simultaneously establishing a unique competitive online identity.

Internet Marketing companies help establish your brand, stand out, and generate traffic to your location. Insite Advice offers several tools in their website’s learning center to help businesses understand the necessity of social media. For more free cheap Internet marketing tips on how to grow your business, visit their learning center at http://www.insiteadvice.com/learning-center/.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9836748.htm

SOURCE: PRWeb

Computer Glitches, Not Facebook Bigger Time Waste at Work

16 Aug

DENVER, Aug. 16, 2012 /PRNewswire/

Employers looking to increase productivity should consider breaking up water-cooler talk or upgrading their software before banning Facebook. In a nationwide survey, 14 percent of knowledge workers cited chatting with co-workers as their biggest waste of time, followed by dealing with computer or software problems (11%). Five percent (5%) of respondents cited Facebook, Twitter or other social media accounts as their biggest time waster.

Additionally, while some may argue that company policies and procedures can be considered a point of frustration and wasted time with workers, the survey found that only four percent of respondents considered it their biggest waste of time. In fact, when asked specifically about company policies, rules or procedures, some 44 percent said they actually helped increase productivity at least slightly.

These and other results are from a new survey sponsored by TrackVia, makers of a cloud-based application platform that allows non-technical business people to build their own department applications or business software to do their work faster and easier.

Additional survey findings around productive and unproductive use of time at work include:

  • Better Peer-to-Peer Communication: More than one-in-seven (15%) employees said they spent 1-2 hours per week addressing misunderstandings or miscommunications with co-workers. Another 7 percent said they spent 3 or more hours on this in a typical week.
  • Leave Politics to Politicians: One-in-six (17%) said they spent 1-2 hours in a typical week navigating or dealing with office politics. Seven percent said they spent 3-5 hours, and another 7 percent  estimated they spent 6 or more hours in a typical week dealing with office politics.
  • Make Meetings Matter: Among those who spend time in meetings during a typical week, more than one-third (37%) felt at least half of the time in meetings was wasteful of their time. This is noteworthy as approximately one-in-five (21%) workers said they spent at least 3 hours in a typical week attending work meetings.
  • Whether Popular or Unpopular, Company Procedures Often Work: In fact, one-in-nine (11%) said company rules or procedures greatly increased their productivity. Only two percent felt that they greatly reduced productivity.

For more information and additional survey results, visit TrackVia’s Online Database blog here.

About the Survey Methodology

The study was administered by Amplitude Research during August 2012 among a nationwide panel of business and consumer professionals. In total, 300 surveys were completed by non C-level employees throughout the United States who use computers and software as part of their daily job. The survey has a maximum sampling margin of error of +/- 5.6 percentage points at the 95 percent confidence level. More information about Amplitude Research, Inc. may be found at http://www.amplituderesearch.com.

About TrackVia

TrackVia is the easiest, most powerful do-it-yourself business application builder platform. It helps non-technical business people design, build and deploy highly secure and reliable cloud-based applications without I.T. TrackVia customers have built nearly 6,000 applications, ranging from commonly used business solutions such as CRM, order management, support case management, software bug tracking and product catalogues to highly tailored vertical applications such as corporate real estate management, hotel incident and customer tracking and manufacturing supply chain management. TrackVia is sold on a simple and affordable month-to-month subscription plan. For more information or to sign-up for a free 14-day trial, please visit www.trackvia.com.

SOURCE TrackVia http://www.trackvia.com

PR Newswire

Foot Locker ‘Approved’ Campaign Launches With NBA All-Stars

16 Aug
If it's at Foot Locker, it's #Approved.  (PRNewsFoto/Foot Locker)
NEW YORK, Aug. 16, 2012 /PRNewswire/
Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today unveiled its latest national advertising and integrated marketing campaign.  This is the first effort under the Approved umbrella created by worldwide advertising agency BBDO, and features three spots starring a dynamic group of elite NBA All-Stars including Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook.

“At Foot Locker, we know that our customer wants the best in style and performance so that they stand out with confidence, and that’s exactly what we are providing them,” said Foot Locker EVP of Marketing Stacy Cunningham.  “As an authority and source for top men’s athletic footwear and apparel, we pride ourselves on delivering the hottest sneakers and apparel with quality to match. If it’s at Foot Locker, it’s Approved.”

Beginning August 16, the Approved affirmation will come to life across a breadth of channels, including a comprehensive in-store experience, broadcast, print, and digital. The Approved campaign will emphasize Foot Locker’s commitment to providing customers with the premium footwear and apparel they can trust.  The comedic commercials feature the five charismatic players off the court in entertaining and compromising situations highlighting the season’s latest trends in footwear and apparel. Sneaker enthusiasts will be able to connect with the NBA athletes they love through social media channels to share photos and engage in commentary.

“To me, the Approved campaign means that the style and pieces are stamped, they’re validated, they’re solidified by Foot Locker,” said NBA Knicks forward Carmelo Anthony. “It’s that stamp of approval that you can only get at Foot Locker.”

The spots center around the fantastical lengths the guys go to in order to keep their Foot Locker Approved gear fresh. For example in “Tear Away,” Harden peels off an infinitely layered outfit from Foot Locker and in “Melos,” Anthony has a team of “extra Melos” sporting all his new gear, so he can wear everything at the same time. Another example is “Yacht,” where Harden and Love don’t want to have to take off their Approved Foot Locker gear when they get in the pool, so they ride around on  a forty-foot inflatable pool yacht.

The campaign comes during a key selling season for Foot Locker retail stores, which offers everything from shoes, shirts, hats and hoodies to help complete the fall look.

To view the new advertisements, please visit youtube.com/footlocker.

About Foot Locker:
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,350 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay, and CCS.com, the Company is a leading provider of athletic footwear and apparel.

Additional information may be found at www.footlocker.com | Twitter: @FLunlocked #Approved | YouTube: www.youtube.com/footlocker | Blog: http://unlocked.footlocker.com | Facebook: www.facebook.com/footlocker

Contacts:
Bryan Kirsch, Edelman
Bryan.Kirsch@Matter-Edelman.com
212-729-2126

Kelly Pepe, Edelman
Kelly.Pepe@Edelman.com
212-819-4874

SOURCE: Foot Locker http://www.footlocker.com

PR Newswire

Thinkpinion.com To Make Social Media More Colorful & Thought-Provoking, Moving Well Beyond Political Correctness

15 Aug

LOS ANGELES, Aug. 14, 2012 /PRNewswire/

 Thinkpinion.com (www.thinkpinion.com), celebrating the freedom of speech in all of its glory, launched today as the ultimate online destination for people to give their opinion about anything and everything. Starting in the U.S., the new site plans to become a global reference for the pulse of the people, no matter what the subject.

Since the rapid growth of Facebook, many sites have entered the social online space offering different propositions on how to connect with friends and the wider world from photos and videos to tweets and numerous posts about what people are doing or seeing.

Thinkpinion aims to go beyond everything out there now, by providing an often-lively digital forum where people can share what they are thinking and feeling openly – about absolutely anything, whether the topic is politics, environmental issues, health management, animal welfare, people’s rights, businesses, brands, advertising, the latest celebrity gaffe, reactions to a rowdy reality show, or issues closer to home.To post something, people just need to sign up with Thinkpinion.com through a brief, free registration process.

“Literally anything that is on someone’s mind can be shared on Thinkpinion,” said Thinkpinion.com CEO and Co-Founder Petrina Walker. “We expect people to write a lot about campaigns and candidates leading up to the Presidential election in November, while others might comment about movies, their sex lives, their workplaces and maybe even how to save the world. Some might even go so far as revealing information about an alien abduction, while others could talk about great deals they just found online, why they don’t believe in God anymore or what celebrity they would like to date.”

Other people can then read these opinions and comment as appropriate, after registering. Search and follow systems allow users to find topics and people of interest quickly, while integration with Facebook, Twitter, and other key social network services encourage even broader sharing.  People can register as themselves and become famous for their opinions. However, those who prefer to say what they want without attribution (or potential retribution) can create a new, let-it-all-hang-out identity.

To encourage further participation, the creators have included a gamification system that rewards members with tXP points (experience points) that over time earn them a collection of tPins (awards) that they can award to other thinkpinions or articles. The more points they have, the higher the level they get to and that unlocks more awards.

“We have included a fun, digital reward system on the site so visitors can easily give feedback and the most popular thinkpinions and authors will rise to the top,” added Co-Founder and COO Scott Walker. “Participating members will get recognition and status from continued activity, as well as awards such as tPins, a ‘thumbs up’ and comments, received from site visitors and members. There are over 120 tPins to collect and it will be prestigious to have them all.”

Thinkpinion.com is privately funded by the Walkers, senior executives with marketing and product development backgrounds, who worked for major companies such as Disney, EA, Hasbro and Activision. Brooklyn Inc, a Los Angeles-based developer, helped to bring their vision to life.

With enough people participating, the site has the potential to have an influence on numerous issues as leaders, companies, communities and individuals refer to the views that people have expressed for guidance.  In some cases, Thinkpinion.com will flag appropriate influential parties about particularly passionate issues in the hopes of spurring positive changes.

To voice opinions, people should go to www.Thinkpinion.com, register and let everyone know what they’re thinking now, next week and as often as they’d like.

SOURCE: Thinkpinion.com

PR Newswire (http://s.tt/1kPYi)

Netflix To Launch In Norway, Denmark, Sweden And Finland In Late 2012

15 Aug

LOS GATOS, Calif., Aug. 15, 2012 /PRNewswire/

Netflix, Inc. (NASDAQ: NFLX) today announced it will offer streaming of TV shows and movies for one low monthly price in Norway, Denmark, Sweden and Finland before the end of 2012.

Upon launch, broadband Internet users in the Nordic countries can subscribe to Netflix and instantly watch a wide array of Hollywood, local and global TV shows and movies; many with high definition video and Dolby Digital Plus surround sound.

Netflix has revolutionized entertainment by giving people a choice to enjoy what they want to watch from its broad selection, when they want to watch it, where they want to watch it for one low monthly price over a wide-range of Internet-connected devices. These devices include PCs, Macs, Smart TVs, game consoles, Blu-ray disc players, smartphones and tablets.

Now the world’s leading Internet subscription service for TV and movies, Netflix has been streaming to millions of U.S. members since 2007, adding Canada in 2010, Latin America in 2011 and the UK and Ireland in early 2012. Using the unique Netflix recommendation engine, each member is presented a personalized list of TV and film titles to enjoy from the Netflix library.

People in the Nordics interested in becoming Netflix members can go to www.netflix.com to sign up to receive an e-mail alert when Netflix has launched. Further details about the service, including pricing, content and supported devices, will be announced closer to launch.

About Netflix

With more than 27 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. (NASDAQ: NFLX) is the world’s leading internet subscription service for enjoying movies and TV programs. For one low monthly price, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visitwww.netflix.com. Follow Netflix on Facebook and Twitter.

SOURCE: Netflix, Inc.

Horton Group Launches New Mobile Web Development and Design Service

14 Aug

Nashville, Tenn. (PRWEB) August 13, 2012

Experts have predicted that with the rapid growth of the mobile industry, in the next four years there will be an estimated 1.4 mobile devices per person on the globe. Additional research shows that this number is expected to increase at huge exponential rates in the next few decades. Realizing that this trend is showing no sign of slowing down, the Nashville web development and design firm Horton Group has added mobile development to their list of online marketing services. This expansion is part of Horton Groups continuing effort to offer clients with access to the most innovative and contemporary digital marketing products.

For online businesses who want to stay relevant in the coming years it is critical they adopt new marketing technologies. “At first people thought that networks like Facebook or Twitter had no place in the business sector – these were just tools people used to kill time and chat with friends. Now we are seeing that social media is one of the most useful and cost effective digital marketing tools available,” stated Horton Group Director of Operations Andy Hartley. “After seeing the effects social media has had on increasing revenues, businesses are moving fast to create websites that are mobile friendly along with better mobile applications. We are excited about growing this new service and becoming a more valued partner to our clients looking to become competitive in the mobile market.”

In addition to building websites for mobile access, Horton Group has included mobile app development to their list of services. Customers will be able to choose from either track when deciding how to best expand their audience – there is also always the option to choose both, a mobile website and a mobile application. The Horton Group production team is a skilled and diverse mixture of professionals with experience in a various areas of web development and design. With an already strong tradition of creating functional websites for businesses all around the Tennessee area and across the nation, the expansion into mobile development will be seamless.

The quickly developing power of mobile technology is clearly evident. Some popular web browsing functions such as Flash animations have become almost obsolete because of compatibility issues with mobile devices. As consumers become more mobile advancements in marketing tactics are sure to follow along with the progression of mobile technology. The Nashville online marketing firm believes this new service will be an incredible resource for businesses in and around the state of Tennessee who need to connect with a growing population of customers who are constantly on the go.

About Horton Group
Providing digital marketing resources, which allow businesses to connect with a greater number of customers has been a core part of Horton Group’s mission. Since its beginnings in 1996 Horton Group has been consistent in their pursuit of innovative marketing solutions for businesses and organizations of all kinds. In over 16 years of operation Horton Group has branched out to include a greater depth of services such as: search engine optimization, social media management and mobile development. For those looking to strengthen brands and expand market reach they also provide media buying, email marketing, graphic design and more.

For more information on Horton Group and their web development services, contact Horton Group either by phone at 615-292-8642 or by email at info(at)Hortongroup(dot)com.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9797135.htm

SOURCE: PRWEB

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