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Maximizing Return From Your Facebook Investment

14 May

Maximize ROI on Facebook

Speaker:
Rebecca Momberg, Director,
Client Solutions and Strategy,
Marin Software

Thursday, May 16, 2013- 1:00 PM EDT

Register to Learn:

  • How to craft a Facebook campaign strategy for your business objectives
  • Best practices for audience targeting, creative design, creative placement and user experience
  • How to see the full picture of your Facebook performance and measure Facebook ROI
  • How to quickly spot and take advantage of Facebook optimization opportunities

This webcast is sponsored by

register now for ROI of your Facebook investment

Facebook: Likes, Comments & Shares

8 Jan

Social Media Profiles: How to Get More Facebook Likes, Comments and Shares?

This infographic via HubSpot goes into detail about the types of Facebook posts that are most popular: picture, text, video and link as well as the day and time to post.

Writing Effective Facebook Posts

3 Nov

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media marketing channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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Free Ebook: How to Attract Customers with Facebook

18 Aug

Facebook ebook cover advanced

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet?

Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This ebook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.

After reading this ebook, you will be able to:

  • Plan out a successful Facebook marketing campaign
  • Segment your audience for best results
  • Allocate budget aligned with your business’s goals
  • Analyze the success of your campaign in order to make improvements

Receive your free eBook now! http://bit.ly/PF7ijT

SOURCE: HubSpot

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