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PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.


Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

SOcial Media 2 Support Sales

8 Nov

B2B Marketing - marketing research, best practice, social media marketing

This session gets behind the hype of social media marketing for the business-to-business marketer.

By mapping specific social media tools and techniques against a considered buying process, you can confidently assess and select the right mix for your organisation.

Understanding how to reach the right people, at the right time, with the right material has always been the key to successful marketing. This session shows you how to complement your traditional marketing mix with the right social media elements to support every step of the sales pipeline. Critically, it will give you the framework you need to justify your investment in social media.

Interact with other attendees as well as marketing strategist, Bryony Thomas, to make sure you’re able to see how this applies to your business, as well as see what others are doing with social media to support sales in their organisations.

You will leave this session with:

  • A clear understanding of the steps in a considered purchase.
  • A framework to select appropriate social media tools and techniques.
  • A template social media activity plan that supports the sales pipeline.
  • A clear rationale for selecting and investing in social media.

Who should attend:

This course is suitable for anyone who is responsible to putting together, and justifying, a social media marketing strategy for their business. It is particularly relevant to marketers who directly support a sales team, or whose organisations are heavily sales driven. Sales & Marketing Managers, Marketing Executives, Social Media Executives and business owners.

SOURCE: B2B Marketing

Putting the ‘ME’ in MEdia at GRAPH EXPO 2012

13 Aug

Cincinnati, Ohio/Northern Kentucky (PRWEB) August 13, 2012

Ed McMasters, Director of Marketing and Communications, for the Flottman Company, has been selected to present a special session titled, “Putting the ME in MEdia,” at GRAPH EXPO 2012 on Tuesday, October 9. This highly informational presentation is one of 50 hot-topic sessions in 31 education categories selected to comprise the GRAPH EXPO 2012 Conference Program.

GRAPH EXPO 2012, spanning the realm of print, online and mobile medias is slated for October 7-10, 2012 in Chicago’s McCormick Place. As the industry’s largest gathering of the year, print professionals from around the globe will convene for the event in Chicago for a week of education, industry benchmarking and networking. As Tom Flottman, CEO of Flottman Company stated, “This Expo will attract print professionals from every key market segment and niche, GRAPH EXPO 2012 will be the ‘Mecca’ for the print industry, and it is an honor to have our very own Ed McMasters present.”

According to McMasters, there are numerous opportunities that print, online and social media in tandem have for increasing marketability of an individual, product, service and/or organization. In this timely session, GRAPH EXPO attendees will discover how with a minimal budget, by planning, building and sustaining media momentum they can increase brand awareness and profits with maximum success. This fast-paced session will reveal the secrets to sustainable media coverage and how the material can be immediately applied to any type business in any industry, regardless of size or focus.

McMasters will be representing not only the Flottman Company but also the Printing Industries of Ohio/Northern Kentucky as one of the only area speakers selected to present at GRAPH EXPO 2012. McMasters’ presentation was selected based on the timeliness of the content and documented successes of the process that he will share.

This seminar session is ideal for attendees responsible for marketing, communications and other small business professionals with the desire to elevate marketing awareness of their organization. Entrepreneurs to business owners, seasoned public relations professionals to novice marketers – will glean information that can be utilized instantly, even before the session is over.

Based on McMasters’ media strategies, Flottman Company, a digital graphics communications firm, has experienced twelve consecutive months of media coverage from national outlets including The New York Times and CNBC-TV, industry journals including Print Solutions, Print Professional and Pharmaceutical and Medical Packaging News, as well as hometown publications including the Cincinnati Business Courier and Cincinnati Enquirer. McMasters has utilized these techniques with immense success in a number of diverse applications such as the video game industry, financial advisory, tourism, event promotions, product marketing and corporation communications.

For more information and to register for GRAPH EXPO 2012, visit:

To sign-up for “Putting the ME in MEdia” presented by Ed McMasters, visit:

If you would like more information about the Flottman Company, to schedule an interview with Tom Flottman or Ed McMasters, please contact Ed McMasters (513) 470-9461 or e-mail Ed at emcmasters(at)FlottmanCo(dot)com.

About Flottman Company
The Flottman Company is a full-service graphic communications firm founded in 1921 and headquartered in Northern Kentucky. The company provides a wide array of printing, design and strategic marketing services to enable clients to “Communicate Brilliantly;” including 1:1 marketing solutions through variable data, pURL and QR codes, Every Door Direct Mail, complete digital printing for commercial marketing and specialization in pharmaceutical printing and manufacturing of miniature folded inserts and outserts. The Green Business Council awarded Flottman Company the 2012 Green Business Strategy Award and Flottman was named one of the 2012 TriState Business Success Award companies. The Printing Industries of Ohio and Northern Kentucky honored the Flottman Company their 2011 Printer of the Year and in 2010, the University of Cincinnati honored the Flottman’s with the Tri-State Family Business of the Year Award. The company is a privately held, family owned business, currently run by the third generation of Flottmans: Tom Flottman, Sue Flottman Steller and Peter Flottman.

About Ed McMasters
Ed McMasters currently serves as the Director of Marketing & Communications for the Flottman Company. Prior to his work with Flottman; McMasters was employed with the Cincinnati USA Tourism Network, Take 2 Entertainment, Schaeffer’s Investment Research and Sterling Jewelers for his media, marketing and communications abilities. McMasters has work with organizations such as Wal Mart, Nintendo, Sony, Cincinnati Reds, American Marketing Association, Cincinnati Convention and Visitors Bureau and the 2012 World Choir Games as a communications and marketing liaison. McMasters holds a Masters in Business Administration from Northern Kentucky University and Salzburg University in Salzburg Austria, a Bachelors of Interpersonal and Public Communications and Theatre from Bowling Green State University and has a graphics design certification.

Recognized as the most expansive exhibition in the Americas of offset, digital and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging and marketing industries, this year’s “Print Integrated” themed GRAPH EXPO will offer an exciting show-going experience for a diverse spectrum of attendees. The tradeshow will present the latest graphic communications technologies in live equipment demonstrations across the show floor and education on the most in-demand products and newest profit-making opportunities. For more information about GRAPH EXPO and to register, visit:



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