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Innovators of the Year 2013

18 Feb

When? March 27, 2013 at 5:30
Where? 1055 Canada Place, Vancouver, British Columbia, V6C 0C3
Who? BCBusiness Innovators of the Year 2013
Hashtag on Twitter: #Innovate2013

BCBusiness crowns B.C.’s 20 most innovative organizations and companies for five years in a row.

Want to network with the leaders of tomorrow? How about sharing your ideas while gaining new insights and knowledge? Then B.C.’s Innovators of the Year 2013 is for you!

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Happy Super Bowl Sunday!

3 Feb

Happy Super Bowl Sunday! The San Francisco 49ers and the Baltimore Ravens face off in the 2013 Super Bowl today.

  • Teams: San Francisco 49ers VS Baltimore Ravens
  • Location: Mercedes-Benz Superdome in New Orleans, Louisiana
  • Date: Sunday, February 3, 2013
  • National anthem: Alicia Keys
  • Halftime performance: Beyonce

Who do you predict is going to win Super Bowl XLVI?

Superbowl Sunday 2013

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PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Social Media Strategies Summit

14 Dec

San Diego, CA (PRWEB) December 14, 2012

Quote startThis year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.Quote end

The Social Media Strategies Summit (SMSS) will be held at the Hard Rock Hotel in Chicago on April 23-24, 2013. GSMI has hosted over 25 Social Media Strategies Summits in more than 10 cities throughout the U.S. as well as London and is pleased to return to the Windy City.

“We are thrilled to bring Social Media Strategies Summit back to Chicago for another successful year,” commented Summit Producer Breanna Jacobs. The Chicago summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns. Over the course of two days, SMSS – Chicago offers all of the elements you need to achieve social media success! Jacobs added, “this year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.”
Case studies demonstrating analytically proven success will be presented by top brands including Dell, IBM, Sears, Boeing, MillerCoors and many others. Attendees will learn to:

  • Build Their Organization’s Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing within Social Media Campaigns
  • Measure, Analyze, and Report Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Organization’s Customer Service by Incorporating Social Media

The Summit was designed for those involved in the planning and execution of company branding, marketing, strategy development, monitoring, customer relations, community engagement, public relations, media sales, business development, social media legal policies and concerns.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available.

About Global Strategic Management Institute:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com.

Inside Social Apps #ISANYC

26 Nov

December 3, 2012
New York City

Register for Inside Social Apps 2012

About The Conference

Inside Social Apps is San Francisco’s largest conference dedicated exclusively to the emerging social apps industry. Join us in New York City’s Silicon Alley on December 3 for our first-ever East Coast edition of the show.

This industry-facing conference takes a deeper, more focused approach to discussing the topics and events that directly impact social app developers, marketers, investors and platform operators. In the past, Inside Social Apps San Francisco has enjoyed audiences of up to 1200 attendees spanning a range of professionals from all branches of the social apps industry. Our intimate panel and fireside chat sessions draw some of the brightest and most active minds in social app development. Among their peers, these visionaries share concrete data and relevant experience that directly impacts the evolving shape of the industry on social media, mobile and open web platforms.

We invite you to view our agenda and speakers list for the upcoming Inside Social Apps New York for an idea of what to expect from our East Coast debut. We look forward to seeing you December 3.

Follow the conversation #ISANYC

Speakers

Mathieu NouzarethCEO, FreshPlanet
Matthew CullenPresident and Chief Business Development Officer, RocketPlay
David ChuDirector of Developer Marketing, GREE International
Jeremy ToemanCEO, Dijit Media
Jon SiegalFounder and CEO, Fan Appz
Jeff HymanCEO, Idle Games
Doug ScottVP of Marketing & Revenue, ngmoco
Josh HubballHead of Business Development, App.net
Mike FoleySVP of Corporate Development, Electronic Arts (EA)
Wilson KriegelFormerly CRO, OMGPOP/Zynga Mobile
Maya GrinbergChief Evangelist, Wildfire
David BerkowitzVice President of Emerging Media, 360i
Mike LeeSenior Director of Corporate Development, Happy Elements
Chris AkhavanVP and GM of Partnerships and Strategic Operations, Tapjoy
Davin MiyoshiVP of Social Games, GSN Digital
Matthaus KrzykowskiCo-Founder, Xyologic
Robert WinklerCo-Founder and Chief Executive Officer, 5th Planet Games
Jude GomilaCo-Founder, Heyzap
Eric TileniusExecutive-in-Residence, ScaleVP
Jamie ConroyDirector of Social Product, TripAdvisor
John GetzeVP of Product Marketing, KIXEYE
Kathleen De VereWriter, Inside Network Blogs
Ross RubinResearch Director, Inside Network
Hussein FazalCEO, AdParlor
Ben LiuChief Operating Officer, Pocket Gems
Brittany DarwellLead Writer, Inside Facebook
AJ GlasserManaging Editor, Inside Network
Rick ThompsonGeneral Partner, Signia Venture Partners
Eric GoldbergManaging Director, Crossover Technologies
John SpinaleSenior VP of Social Games, Disney Interactive Media Group
Mike SegoCEO, Gaia Interactive
Atul BaggaSenior Analyst: Video Games & China Internet, Lazard Capital Markets
Mike ThompsonLead Writer, Inside Social Games

Myles Kleeger

Vice President, Salesforce Marketing Cloud

Inside Social Apps 2012

Digital Leaders Banquet

18 Oct

Following on from the success of the Digital Leaders Spring Banquet we decided to make Digital Leaders Banquet a biannual event.

The concept of the Digital Leaders Banquet is to bring together senior marketing decision makers from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining.

The Digital Leaders Banquet is an amazing networking opportunity for all attendees. To maximise on this opportunity and to make sure you meet as many of the attendees as possible we will be moving you a couple of seats between courses. In addition to this we’ve created time before and after the banquet for drinks and networking, providing you with more face time with the high calibre people you will meet.


Agenda

1.00pm – Arrive, Welcome Drinks Reception (Sparkling Wine, Beer, Soft Drinks, Juices)
2.00pm – Sit Down For Banquet
3.30pm – Speaker
4.00pm – Post Banquet Drinks Reception, Networking & Follow Ups
5.00pm – Depart
Previous Attendees

  • MD, Bayler & Associates
  • Producer, Vermillion Films
  • Business Development, ExactTarget
  • VP Sales UK & Ireland, Scanbuy
  • Managing Partner, Hometown
  • Partner, Deliver Me Mobile
  • Head Of Business Development , uberVU
  • CMO, uberVU
  • Director, Mardevdm2
  • Co-founder, COO, StrategyEye
  • Engagement Director, Last Exit
  • Project Director, Last Exit
  • Account Director, OBAN Multilingual.
  • Chief Commercial Officer, Mindshapes Ltd.
  • New Acquisitions Sales , Peer 1
  • CEO, Razorfish
  • MD, Peer 1
  • MD, BJL
  • Sales Director, sentiment metrics
  • CEO, Stimulation Ltd
  • Managing Director, Sentiment Metrics
  • Planning Director, SapientNitro
  • Managing Director, Lapis Angularis
  • COO, Brandwatch
  • Managing Partner, Codegent
  • Head of Account Management & Service, Six Degrees Group
  • Group Sales & Marketing Director, Six Degrees Group
  • Managing Director , Techdept Limited
  • CEO, Locayta
  • Managing Director, Huthchouse Ltd
  • Creative Director, Hutchhouse Ltd
  • Managing Director, Stream Comms Ltd
  • Chief Executive, PharmiWeb Solutions
  • MD, Ultra Knowledge Ltd.
  • MD, TAMBA
  • CEO, TAMBA
  • Managing Director, Make It Rain
  • Director, Governor Technology
  • Founder, Foviance
  • Group Account Director, Foviance
  • MD, Xcite Digital
  • Strategy Director, Vivid Lime
  • Business Development Director, Organic Development Ltd
  • MD, b more creative
  • Managing Director, Marketing Services , Fortune Cookie
  • Head of Software & Services, Google
  • MD, BJL Group
  • Commercial Director, DC Storm
  • Founder, Switch Communications
  • Managing Director, Big Dot Media Ltd
  • Agency Chairman, Quirk
  • CEO & Founder, Code Computerlove Ltd
  • Head of Business Development , Harvest Digital
  • Head of Digital, The Marketing Store Worldwide
  • Managing Director, New Brand Vision Group
  • Commercial Director, Emap Limited
  • Head of Websites, HSBC
  • Marketing Director , Microsoft
  • Chief Executive, Reading Room Ltd
  • Director, Econsultancy
  • CEO, Rocketer
  • Creative Director, Rewind FX
  • Editor, New Media Age
  • CEO, E2 Publishing
  • Director Of Content & Communities, E2 Publishing
  • Commercial Manager, E2 Publishing
  • Director Of Resourcing , E2 Publishing
  • Chairman, E2 Publishing
  • EU Director of Sales & Client services, Wildfire Interactive Inc.
  • Senior Director of Digital Marketing, Adobe
  • Director, Radicle Consulting Ltd
  • Director, Adthena
  • Managing Director, Stepping Stones Consultancy Ltd
  • Director – Brands and Agencies, Outbrain
  • Account Director, bpi.
  • COO, bpi.
  • CEO, bpi.
  • Chief Executive, Bright Blue Day Ltd
  • Managing Director, Farm Digital Ltd
  • VP Global Digital Marketing , Warner Music Group
  • CEO, iTrigga
  • MD, Blueleaf

Via  Digital Marketing LinkedIn Group

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