Influencing IT Decisions with Social Media

18 Feb
Wednesday, February 27, 2013
12:30pm (PT) / 3:30pm (ET)
Duration:
30 minutes

Speakers:

Michael Weir
Head of Category Development – Technology Sector, LinkedIn
Emily Friedman
Associate Research Consultant, LinkedIn
B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital media landscape?

Attend this webinar as we present results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.

You’ll learn:

• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
Via LinkedIn

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