Wednesday, February 27, 2013
12:30pm (PT) / 3:30pm (ET)
Speakers:
Head of Category Development – Technology Sector, LinkedIn
Associate Research Consultant, LinkedIn
B2B IT buyers are flocking to
social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing
digital media landscape?
Attend this webinar as we present results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.
You’ll learn:
• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
Via LinkedIn
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Tags: Digital Media, Information Technology, IT Marketer, LinkedIn, Marketing Mix, Social Business Strategy, Social Media Networks, Webinar