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Think Like Zuck!

14 Jan

Think Like Zuck

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company.

Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and social media businesses, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

Via thinklikezuck.com

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
For
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Bronze
Weber Shandwick
For
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Gold
Lois Paul and Partners
For
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Gold
Havas PR
For
The Voice of Innovation Nation

Best Blog (Company/Organization)
Gold
Rain
For
Walmart Green Room

Best Blog (Company/Organization)
Bronze
Microsoft and Waggener Edstrom
For
Next at Microsoft Blog

Best Blog (Individual)
Gold
MSR Communications
For
When Your Messaging is Ahead of the Media

Best Crisis Response
Gold
American Airlines and Weber Shandwick
For
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Gold
Weber Shandwick/MilkPEP
For
Breakfast Project

Digitally/Socially Engaged Brand of the Year
Silver
Airfoil
For
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Gold
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Silver
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Gold
Deveney Communication
For
Deveney Communiqué

Best Organizational E-Newsletter, External
Silver
Spelman College
For
Spelman Connection

Best Online Newsroom of the Year
Gold
Synaptic Digital, a Definition 6 company
For
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Gold
Waggener Edstrom Worldwide
For
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Bronze
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Silver
Deveney Communication
For
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Bronze
MassMutual Financial Group
For
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Gold
Sparkpr
For
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
Silver
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
Bronze
RF|Binder
For
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
Gold
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Silver
Backbone Media
For
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Gold
Ron Sachs Communications
For
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Bronze
GE Healthcare
For
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Gold
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Silver
Weber Shandwick
For
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
Gold
GroundFloor Media
For
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Silver
Union Pacific Railroad Corporate Communications
For
UP150.com

Best New or Redesigned Website of the Year
Gold
Cisco Systems
For
Cisco’s the Network

Best New or Redesigned Website of the Year
Bronze
Hilton Hotels & Resorts
For
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Silver
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Silver
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Bronze
Havas PR
For
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Gold
CRT/tanaka
For
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Silver
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
Bronze
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Gold
Ogilvy Washington
For
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
Gold
KC Convention & Visitors Assoc.
For
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Gold
Litzky PR
For
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Bronze
Weber Shandwick
For
Create New Usage: REFUEL | got chocolate milk?

Google+ Facts & Figures

14 Jan

Google+ is a social media network  –that is relatively new and underused. Check how fast Google+ grows, their users and who they like the most with this useful infographic by website-monitoring.com. This infographic pulls together some of the major facts and figures of Google+ including the top countries, occupations, history, facts, people, pages, brands, media, & services.

Google+ Facts and Figures [INFOGRAPHIC]

Web Content Creation Tools: Top Picks for 2013

14 Jan
"Web Content Creation Tools – Top Picks for 2013" Winner's Badge

Deerfield, IL (PRWEB) January 14, 2013

Matt About Business is proud to announce the winners of the first annual “Web Content Creation Tools – Top Picks” award. The award recognizes the best solutions available for creating different types of web content.

“The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success,” explains Matt Mansfield, President of Matt About Business. “Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web content.”

To combat this obstacle and make effective content marketing more accessible to all, Mansfield decided to create the annual “Web Content Creation Tools – Top Picks” award. Winners of the award are selected based on the features, functionality and ease-of-use of their content marketing creation solution.

“How do you know that these are the best content creation tools?” asks Mansfield. “Because after trying many similar solutions, these are the tools I use to create content for my own sites.”

The “Web Content Creation Tools – Top Picks” awards are given in eight categories, each one focusing on a different type of web content. The winners for each category in 2013 are:

Category: Websites and Blogs
Winner: WordPress

Category: Downloadable Documents
Winner: Adobe Acrobat

Category: Videos
Winner: Camtasia

Category: Webinars
Winner: GoToWebinar

Category: Infographics
Winner: Piktochart

Category: Social Media Updates
Winner: HootSuite

Category: E-Mail Marketing
Winner: AWeber

Category: Online Courses
Winner: Udemy

For more information on why each winner was selected, and for a list of runner-ups in each category, visit: http://www.mattaboutbusiness.com/web-content-creation-tools-top-picks-for-2013/

About Matt

Matt Mansfield is a recognized expert in designing and implementing web content and e-mail marketing strategies that consistently drive targeted website traffic and increase sales.

Matt also creates powerful content to be used in online and e-mail marketing campaigns.

Quote startThe irony of content marketing is that the key element, web content creation, is the greatest obstacle to success.Quote end

Be the First to Like this Post!

14 Jan

Be the first of your friends to like this post! Funny social media picture we wanted to share with you. Enjoy :)

Be the First to Like This Post

Marketing: Lead Nurturing vs E-Mail Marketing

14 Jan

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunity to increase conversion optimization rates with Marketing ROI.

Email Marketing vs. Lead Nurturing Infographic provides an overview of the differences  helping marketers realize that they can have a greater lasting impact!

Via Marketstar.com

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