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Come join other attendees from brands such as AT&T, Adobe, PayPal, Microsoft, ESPN, Nestle, Toyota, Best Buy, Google and Coca-Cola among many others. Secure your seat by Friday, January 18th for a $400 discount off registration!
SOcial Media Marketing Metrics
7 JanMashable’s infographic looks at how marketing metrics have expanded and changed with the popularization of social media over just the last few years. It takes the absolute top responses to marketing campaigns and other social media phenomenon to look at how great these metrics are.
Via Mashable
Proving Social Media ROI: What is Engagement Worth?
7 JanAn exclusive, live webinar from Social Media Today
January 15th, 2013 at 12pm ET/9am PT
Sponsored by
How can you conclusively demonstrate the return on your social media investment? Research performed for The Social Customer Engagement Index 2012 revealed that two of the biggest obstacles in engaging with customers on social networks were management buy-in (31%) and determining ROI (28%) – and of course, management is more likely to buy in if the payoff is clear.
But the path to social media ROI is highly variable, depending on your business, your market, your customers and your company culture. And being able to quantify any investment through ROI is also key in justifying your social media budget ‘ask’.
Join us for a debate on defining, and implementing measurable ROI to every kind of businesses. Our experts will discuss:
- Building engagement with customers, establishing tie-ins to purchasing and reducing costs of customer service.
- Is calculating ROI for social media even possible? If not, what’s a suitable substitute?
- Which ROI-oriented answers do practitioners need to prepare to support their arguments?
- Which analytics will help a business determine true ROI given its particular market?
- Key case studies showing how successful groups approached ROI when faced with these questions
About the Panel:
Lux Narayan is the CEO and Co-Founder of Unmetric Inc, the Social Media Benchmarking company. Unmetric is is a pioneer in the social media competitive intelligence space, and is quickly carving & owning a niche for itself in providing unique analytics across social media platforms like Facebook, Twitter, YouTube & Pinterest.
Dr. Natalie L. Petouhoff is a business strategist & consultant as well as a leading authority on social media ROI. As a Forrester Analyst, Dr. Natalie led the pack by writing the world’s 1st social media ROI model. Today Dr. Natalie continues to lead the marketplace with her practical experience & proven abilities to guide companies & brands
Arthur Bailey is the Senior AR/PR Manager for Microsoft Worldwide SMS&P. With a strong emphasis on Microsoft’s channel recruitment and SMB sales strategies, Bailey manages analyst engagements that focus on Microsoft’s core technologies as well as its channel and SMB programs’ strengths and challenges.
Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.
Register for Social Media ROI
Via 
GSMI’s Social Media Strategies Summit Early Bird Registration Deadline
7 JanChicago, IL (PRWEB) January 07, 2013
After a very successful Social Media Strategies Summit (SMSS) in Chicago in 2012, SMSS will be coming back to Chicago at the Hard Rock Hotel, April 23-24. SMSS Chicago features three new tracks, including Social Platforms, Internal Collaboration and Measures, Metrics & Analytics. SMSS Chicago aims to equip attendees with the tools to advance their social strategy on top social platforms, learn key strategies to collaborate internally with their team, and provide tactics on how to successfully measure their efforts to effectively grow their business.
With education as a top priority, SMSS Chicago includes four comprehensive pre-summit workshops. These 2-hour sessions are an opportunity to participate in real hands-on activities, discussions and work with colleagues and other professionals to build their own strategies, solve problems and bring solid information back to the office.
Available pre-summit workshops include:
- Social Media Marketing 101: How to Implement a Social Marketing Plan with Limited Resources
- The Spike Principal: A Predictive Strategy for Maintaining a Positive Brand Reputation
- Using Social Media to Create Meaningful Engagements
- Creating the Most Effective Social Media Press Release
Confirmed speakers include thought leaders from brands such as Sears, IBM, Dell, MillerCoors, Symantec, Technorati, and many others. Review the full speaker line-up online for Social Media Strategies Summit (SMSS).
SMSS Chicago provides an amazing opportunity from attendees across industries to connect and network. Come join other attendees from brands such as AT&T, Adobe, PayPal, Microsoft, ESPN, Nestle, Toyota, Best Buy, Google and Coca-Cola among many others. Secure your seat by Friday, January 18th for a $400 discount off registration!
About Global Strategic Management Institute:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com or follow us at @GSMIonline.
Come join other attendees from brands such as AT&T, Adobe, PayPal, Microsoft, ESPN, Nestle, Toyota, Best Buy, Google and Coca-Cola among many others. Secure your seat by Friday, January 18th for a $400 discount off registration!
Flickr SOcial
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SO! What? SOcial Top Posts & Pages
SO! What? SOcial Community
SO! What? SOcial Posts I Like
SO! What? SOcial
Full Service SOcial Media Agency
SOcial Media is here to stay. It is today’s new word of mouth engine that drives customer awareness and decision making ability. Be involved in the conversation. Our expert team of SOcial media professionals at SO! What? SOcial Media provide total SOcial media solutions that meet your needs and generate a positive return on your investment.
SO! What? SOcial is a SOcial media marketing agency that specializes in search and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities.
SO! What? We help companies’ better start, understand, leverage and join in relevant conversations happening all over the World Wide Web. Why? Because in doing so, we improve our client’s business and brand results.
Our Services:
✓SOcial Media Marketing
✓Marketing Consulting
✓Marketing Strategy and Roadmap
✓SOcial Media Measurement
✓Search Engine Optimization (SEO)
✓SOcial Media Marketing Platform Integration
✓Digital and SOcial Media Advertising
✓Marketing Analytics
✓Content Creation
✓Community Building& Community Management
✓Influencer Relations
✓SOcial Media Advertising
✓Online Contest and Sweepstakes
✓Fast Tracking SOcial Media Growth
✓Digital Marketing
✓Local Search Marketing
✓SOcial Media Monitoring and Analytics
✓Conversion Optimization
✓Search Engine Marketing (SEM)
✓Pay Per Click Management
✓Custom SOcial Media Profile Development
✓ Website Digital Design and Build
SO! What? A SOcial Media Company. Engage. Connect. SOcialize
Located in Vancouver, British Columbia.
More information? Contact us: info@sowhatsocial.com
SO! What? SOcial
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive EngagementSpeaker: Ben Straley, VP of Social Technologies, Rio SEO Date: May 30, 2013 1:00 EDT (10:00PDT) Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up […]
- When To Post On SOcial Media Networks?What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reach […]
- Maximizing Return From Your Facebook InvestmentSpeaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
- How Do Men and Women Use SOcial Media Differently?Did you know that male and female behaviour is very different when it comes to social media? How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent. […]
- Effective “Big Data” Management = Successful Online MarketingSpeaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized […]
- Why a SOcial CEO?Did you know that only one in five CEO’s have a social network account? This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business. What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below. Like SO! What? SOcial […]
- Are Your SOcial Media Analytics Working for You?An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to? Are you confident in the […]
- Facebook: Best Days to Post, Segmented By IndustryAre you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different. The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, […]
- Did You Know 70% of Pinterest Engagement is Community Driven?Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]
- The New Heart of Marketing: ServiceAn exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction […]
