December | 2012 | SO! What? SOcial.

Archive | December, 2012

MarketingSherpa’s Email Summit 2013

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

Email innovation
Data management
Content creation and creativity
Personalization
Segmentation

Live-Testing
Mobile & Video
Social media integration
Improving conversion
Pristine list management

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

	Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
	Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
	Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

	New Hotel This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
	Live-Testing & Quick Win Clinics Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
	Beginner and Advanced Tracks Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
	New Bonus and Roundtable Sessions Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
	All-new Case Studies, Keynotes and Panel Discussions More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Tags: Benchmark Data, Content Creation, Content Marketing, CRM, data management, Email Innovation, Email Marketing, Email Marketing Event, Email Strategies, Email Summit 2013, Event, Jay Baer, marketingsherpa, Matt Bailey, MECLABS, Mobile Marketing, Networking Event, REBLOG, ROI, SiteLogic Marketing, Social CRM, Social Media Integration

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Categories #socialmedia, Event, Network, Networking, Networking Event, Networking Events

Facebook Marketing Secrets [WEBINAR]

20 Dec

There are literally hundreds of people hawking Facebook marketing programs. They are a dime a dozen. But there is only ONE Amy Porterfield!

Amy is a dynamic presenter, incredibly smart and has assembled a killer presentation to update you on all of the new features, functions and technicalities about Facebook marketing. I promise that you will get more out of one webinar with her than you would from ten put on by others!

In this action-packed, brand new webinar, Facebook expert and author Amy Porterfield will show you how to finally get real results for your business with Facebook. Results that are directly linked to more targeted exposure, quality leads and bigger sales.

Here’s what you’ll learn:

The 3-step formula to turn your Facebook Page into a lead generating machine.
Easy strategies that are working right now to help you quickly attract your first 1,000 Fans.
Promoted Posts: What they are and how they can skyrocket your engagement overnight.
Facebook Offers: Boost your leads and sales with this Facebook “Super Feature”.

Choose the time that is best for you below, register and then show up at least 15 minutes early—all of our times will fill up and you will want to make sure you get every word.

Tags: Amy Porterfield, Facebook, Facebook “Super Feature”, Facebook for Business, Facebook Likes, Facebook Marketing, Facebook Secrets, Lead Generation, Likes, Social Media Profiles, Webinar

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Categories #socialmedia, Facebook, Webcast, WEBINAR

The Kate Middleton Pregnancy: An Analysis Of The Power Of Social Media

20 Dec

Portland, Maine (PRWEB) December 20, 2012

The recently announced Kate Middleton pregnancy has once again displayed the power of social media. On Monday, December 3rd, the Duke and Duchess of Cambridge confirmed the news via online press release.

This news initiated a social media firestorm that only figures to intensify over the course of the Royal’s pregnancy, and is essentially history repeating itself for the Royals: “The whole world is watching my stomach,” Lady Diana Spencer said during her own difficult pregnancy with William. However, that was a world before Facebook, Twitter or the 24-hour news cycle.

The Kate Middleton Pregnancy and the Power of Social Media Marketing on Complimentary Products and Services

This type of high profile news should catch the attention of business owners because trends typically raise interest in and demand for complimentary topics and items. For example, Middleton’s current ailment, Hyperemesis gravidarum (extreme morning sickness) is likely to become one of the most Googled terms of the year as a result of the hype that the royals attract.

As an additional example, Google gave CNN Money a list of some top-rising terms that it deemed related to the Royal Wedding in 2011. Here’s a sample:

Sapphire Engagement Rings- Google searches for “sapphire engagement rings” were up 50% after William proposed to Kate with his mother Princess Diana’s famous blue sapphire engagement ring.
Fruitcake- A traditional treat offered at British weddings, fruitcake searches were up 25% leading up to the wedding.
Wedding Tiara- Searches were up 70% leading into the wedding.
Carriages- Searches were up 70% leading into the wedding.
Flights to London & London travel- Searches were up 10% since an unstated time.
Royal Honeymoon- Searches were up 50% in the two weeks leading up to the wedding.

These examples display that a trending topic can fuel interest potentially foreseeable items. “Even business owners who aren’t particularly interested in a story should follow these trends,” advises PME 360 CEO Ryan Paul Adams. “If you are tracking the trends you may be ready to take advantage potential opportunities when they arise.

Social Media Data Becoming More Manageable

In order to unlock the power of social media trends like the Kate Middleton pregnancy, companies will need to be able to analyze these trends and develop a strategy to quickly take advantage of the occasion.

However, according to the Hootsuite blog, “The problem is we haven’t quite figured out how to harness all this information yet and turn it into actionable policy.”

This is changing though, as robust new software and analytical tools emerge to meet the demand for analysis. In fact, McKinsey published a report recently that asserted that social technologies stand to unlock $1.3 trillion in business value in the coming years.

According to Texas A&M computer scientist James Caverlee, our ability to analyze social media trends is still emerging: “We don’t have history for these people, or accounts, so we have to make assessments in near real time and build models quickly so that we can speed and improve decision making.”

For businesses that are looking to pursue an online marketing campaign with emphasis on social media, the working to develop a social media strategy is now more important than ever.

About PME 360
PME 360 powers growth online for local small-medium sized businesses, offering local Internet marketing services, solutions, and consulting. PME 360 is here to help businesses make sense of the complex local internet marketing landscape and help them achieve real growth.

Tags: Duchess of Cambridge, Googled, Kate Middleton, Kate Middleton Pregnancy, Online Press Release, Power of Social Media Marketing, Press Release, PRWEB, Royal Pregnancy, Social Media Data

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Categories #socialmedia, Press Release, PRWEB

LinkedIn Groups Guide

19 Dec

There were currently 1.4 million LinkedIn groups. With so many groups, how do you find and choose which groups to join?

Tags: E-Commerce Network, Internet Marketing, LinkedIn, LinkedIn Groups, LinkedIn Page, MarketingProfs, REBLOG, SlideShare, Social Media, Social Media Profiles, Social Networking

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Categories #socialmedia, LinkedIn

CMO Guide to Inbound Marketing

19 Dec

Everything an Executive Needs to Know About Inbound Marketing!

With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.
You will learn:

What inbound marketing is and what it means for CMOs
The strengths and limitations of inbound marketing
How to successfully incorporate inbound marketing into your overall strategy
How to staff and budget for inbound marketing
How to measure the ROI on your inbound marketing efforts

Download Inbound Marketing NOW!

Tags: Cheif Marketing Officer, CMO, Inbound Marketing, Inbound Marketing Strategy, Internet Marketing, Internet Tools, Marketing Executives, Marketo, REBLOG, Social Marketing, Successful Marketing, White Paper

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Categories #socialmedia, Marketo

The Power of Visual Social Media

19 Dec

The shift to a visual social word has developed, here are the top six tips from brands and how they use these tools to increase their marketing strategy online infographic.

SOURCE: Socially Sorted

Tags: Facebook, Infographics, Instagram, Microblogs, Multi-media, Pictures, Pinterest, REBLOG, Social Media, Social Media Campaign, tumblr, Twitter, Video Views, Visual Content, Visual Images, Visual Shift, Visual Social Media, YouTube Video

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Categories #socialmedia, INFOGRAPHIC

How to Use Social Media for Customer Service

19 Dec

Social networks allow consumers to sing praise or vent frustrations to an audience of hundreds, or even thousands, with the click of a button. This is both a threat and an opportunity for large organizations.

The first step in developing Social Customer Services is to develop a listening programme. But this raises a lot of questions: How can you filter out the conversations that really matter to your organization? How should you route this data to the right people? And how should you track issues to ensure they have been resolved?

This free webinar will bring together leading experts to discuss how to develop an effective social media monitoring programme for customer service.

Topics will include:

The value of social media monitoring for Customer Service
How to create a Customer Service listening programme
How to filter out the conversations that matter
Facilitating effective customer engagement
Setting up the right team (with the right skills)
Case studies and best practice

Event Partners

Brandwatch is one of the world’s leading tools for monitoring and analysing social media. Launched in August 2007 and now in version 6, Brandwatch is used by brands and agencies around the world to monitor, capture and analyse social media conversations.

Our Social Times runs high value social media marketing conferences and courses in the UK, US and Europe. Founded by Luke Brynley-Jones, one of the UK’s leading social media consultants and bloggers, the company is a respected centre of social media expertise. Read more on our popular social media marketing blog.

Speakers

Gareth Ham Head of Insights,
Brandwatch

Gareth has worked in various forms of media monitoring and analysis for more than five years, providing bespoke research for clients across a range of high-profile retail brands, the banking and insurance sectors and central government. His current position oversees the qualitative and quantitative analysis possible with Brandwatch’s social media data.

Ben Kay Head of Digital Strategy & Adoption,
Everything Everywhere

Ben has been in the telecoms industry for over 10 years, with a breadth of experience ranging from B2B / B2C marketing to Customer Experience and online customer service. He is currently spearheading Everything Everywhere’s use of social media for customer service.

Martin Hill-Wilson Director,
Brainfood Consulting
@martinhw

Martin is a long-standing member of the UK customer service community. He has worked with brands such as Merchants, Dimension Data and Datapoint and is well known conference speaker, facilitator and blogger on best practice and next generation thinking. His current topics include social customer service and social business.

Luke Brynley-Jones Director,
Our Social Times
@oursocialtimes

Luke Brynley-Jones is one of the UK’s most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.

Tags: #SMMCS, Best Practice, Brandwatch, Customer Engagement, Our Social Times, Social Customer Service, Social Media, Social Media Monitoring, Social Media Tools, Social Networks, Webinar

Comments 1 Comment
Categories #socialmedia, Webcast, WEBINAR

Digital Aptitude of 100 Prestige Brands in China

18 Dec

New York, NY (PRWEB) December 18, 2012

Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School of Business and a team of researchers at L2 Think Tank, benchmarks the digital competence of 100 prestige brands in China.

Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China.

Download the full rankings and key highlights from the report:
http://www.l2thinktank.com/research/digital-iq-index-china/

Watch the video highlighting key findings:
http://www.l2thinktank.com/video/china-2012/

Top Twenty Digital IQ Ranking:

1. Estée Lauder
2. Audi
3. Chow Tai Fook
4. Lancôme
5. Volvo
6. BMW
6. Buick
8. Land Rover
9. Benefit Cosmetics
10. Burberry
11. Clarins
11. Shiseido
13. Louis Vuitton
13. Sephora
15. Chanel
16. Jaguar
17. Kiehl’s
18. Shangri-La Hotels and Resorts
19. Biotherm
20. Coach
20. SK-II

“For the first time in a decade, China has become a question mark for the prestige industry. We continue to believe China offers more upside, specifically digital upside, than any other luxury market. Robust programming online in China has the power to effect sales in Paris, London and New York.”

Scott Galloway, Clinical Professor of Marketing, NYU Stern and Founder, L2 Think Tank

“While mainland China’s organic luxury sales growth softened to low single digits, Chinese tourist spend was up 58 percent in Q3 of 2012, suggesting consumer demand is stronger than ever.”

Doug Guthrie, Dean, The George Washington School of Business

Index Highlights:

Pulling Away: The average Digital IQ of Beauty brands is 64 percent higher than the weakest category, Fashion. Multi-brand organizations in beauty have demonstrated an aggregate 4.5 percent year-on-year Digital IQ increase, while dominant Fashion conglomerates fell 9 percent. Two-thirds of Fashion brands and 64 percent of Watches & Jewelry brands are in the Feeble class. Twenty-two brands are in Genius and Gifted classes, an increase of 10 percent from 2011. Conversely, seven more brands were classified as Feeble suggesting the winners are pulling away from the losers.
Lagging Sites: Despite the size of the opportunity, digital investment in China remains limited. Brands’ Chinese sites average load times of 24.1 seconds, four times as long as their global counterparts. More than half of sites are still not ICP certified (licensed by the government), which can result in pages being removed from search results.
Socially Accepted: Social media adoption by prestige brands is now ubiquitous. Only five brands in the Index have no social presence. Ten brands are present on more than five Chinese social media platforms, compared with just two brands in 2011.
Underinvestment in Mobile: While there have been double-digit increases in brand mobile investment targeting Chinese consumers, only 23 percent of brands maintain a mobile-optimized version of their China site and only a third of these sites are e-commerce enabled. Android now dominates the Chinese mobile space, controlling 90 percent of the smartphone market. However, only 35 percent of brands maintain an Android app, with 22 percent available in Chinese, and only one app is e-commerce enabled.

Flashes of Genius:

o    Estée Lauder expanded its social presence from three to six platforms, maintaining a strong presence across each platform.
o    Audi ranks among the genius brands for the third straight year with strong performance across dimensions.
o    The biggest surprise of the year comes from Hong Kong based jewelry brand Chow Tai Fook, which invested in multi-channel e-commerce and mobile innovation, rising to Genius from the Challenged ranks last year.
o    Lancôme reclaimed its place among the Genius class thanks to a recent upgrade of the RoseBeauty BBS and a best in class e-commerce-enabled Chinese brand site.

Digital IQ Index® Methodology
L2 evaluated 100 prestige brands on more than 800 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. The China IQ includes evaluation of the China-specific platforms including search engines (Baidu, So.com, Google.hk), social media properties (Sina Weibo, Tencent Weibo, Youku, Tudou, Renren, Kaixin and Douban).

About L2
L2 is a think tank for digital innovation. Founded by NYU Stern professor of marketing Scott Galloway, L2 helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of prestige brands and the largest and most robust study of its kind. Rankings are published annually across industries including Fashion, Specialty Retail, Sportswear, Watches & Jewelry, Beauty, Travel, and Fragrance. For more information, visit: http://www.l2thinktank.com

About GWSB
GW’s School of Business is an international leader in education and research, which prides itself on training future leaders to be global problem solvers and socially responsible managers. The school leverages its prime location—in the heart of Washington—by attracting visiting scholars and leaders in the business community to work, teach and engage with students on campus. The depth and variety of its academic and professional programs, including five specialized master’s programs, provide rich opportunities for academic engagement and career development for students in the school’s core Bachelor of Business Administration, Master of Business Administration and doctoral programs. Visit: http://www.business.gwu.edu

Tags: Audi, BMW, Burberry, China, Chow Tai Fook, Digital IQ, Digital IQ Index®: China, ICP Certified, Lancôme, Louis Vuitton, Press Release, Prestige Brands, PRWEB, Social Media Platforms, The George Washington School of Business, Volvo

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Categories Press Release, PRWEB

Social Media Success Kit

18 Dec

Success Starts Here!

Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit contains helpful resources and best practices including the best ebooks, webinars, white papers, blog posts, and more!

Improve your Social Media Marketing today. Download Now!

Tags: blog posts, eBooks, Interactive Webinars, Internet Marketing, Marketo, REBLOG, Social Marketing, Social Media Marketing, Social Media Success, Social Media Success Kit, White Papers

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Categories #socialmedia, ebook, Marketo, Webcast, WEBINAR, White Paper, White Papers

#Twitter Following

18 Dec

Twitter

Tags: Engage, Internet Marketing, New Media, Online Buzz, Online Tech, REBLOG, Retweet, Social Media, Social Media Accounts, Tweet, Twitter, Twitter Followers

Comments 14 Comments
Categories #socialmedia, Twitter

Get a Business Page on Pinterest‏: Webinar

18 Dec

Join us on Thursday or Friday to learn how to get a business page for your brand on Pinterest.

So many new features and resources for businesses have been added that we decided that we needed to host a BRAND NEW WEBINAR and go over this CRUCIAL INFORMATION.

Renowned Pinterest marketing expert, Melanie Duncan has agreed to join us and take us
behind the scenes of her business and cover….

OFFICIAL BUSINESS ACCOUNTS: How to create a new one or convert your current account
NEW SECRET BOARDS: How to get them and how to leverage them as a business
FREE TOOLS to make stunning visual content like Infographics & tutorials
An exact system for getting MORE TRAFFIC to your site from pins
A simple strategy to help you quickly get YOUR FIRST 100 FOLLOWERS
How to GET YOUR PRODUCTS & SERVICES EXPOSURE on the Pinterest gift’s page
and much more…

Melanie is currently using Pinterest to get thousands of new visits and thousands of dollars in sales in her business. During this training she will show you what’s really working and what you can do TODAY to start seeing results

Tags: Melanie Duncan, Offical Business Page, Pinterest, Pinterest for Business, Pinterest Gifts, Pinterest Marketing, Secret Boards, Webinar

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Categories #socialmedia, Pinterest

Search Marketing Expo – SMX West

17 Dec

Search Marketing Expo - SMX West 2013: March 11-13

Redding, CT (PRWEB) December 17, 2012

Search engine marketing conference Search Marketing Expo – SMX (Search Marketing Expo) West will be held March 11-13, 2013 in San Jose, CA. Those interested in attending can take advantage of lowest-available “super early bird” rates until December 21.

Register online at or by phone at (877) 242-5242. The Search Marketing Expo West conference program will run from March 11-13; the Expo hall will be open March 11-12. In-depth workshops will be held post-conference on Thursday, March 14.

SMX West will feature three jam-packed days with over 50 sessions of cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), mobile/local search, social media marketing and more. See the agenda.

SMX West is programmed by search marketing authorities Danny Sullivan and Chris Sherman, the editorial team behind Search Engine Land, the leading news blog for internet and search engine marketers.

Conference attendees will have the opportunity to learn about best-of-breed solutions from leading vendors in the SMX West Expo Hall. Among them will be Premier sponsors Covario and Marin Software, and Gold Sponsor Bruce Clay Inc. The Expo Hall is open March 11 from noon to 7pm and March 12 from 10am to 3:45pm.

SMX West will also feature workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), Google AdWords, content marketing, in-house SEO, international search and social media community management. All workshops take place post-conference on Thursday, March 14.

Rates for All Access passes, which include three days of sessions, networking activities, free Wifi, snacks and hot lunches, are only $1395 for those that register by this Friday, December 21. Register online or by calling (877) 242-5242 business days from 9am to 5pm ET. Group rates offering discounts of up to 20% are also available.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

Third Door Media was recognized in both 2011 and 2012 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

Tags: Content Marketing, Google AdWords, Inc. Magazine, International Search, Marketing Land, mobile, PPC, Search Engine Land, Search Marketing Expo, SEO, SMX West, Social Media Commuity Management, Workshops

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Categories #socialmedia

Glossary

17 Dec

Are you confused by all the social media marketing lingo and terms? You are not alone! SO! What? SOcial introduces the complete glossary of social media terms for those interested in social media marketing. Master these terms and you’ll be a social media know-it-all in no time guaranteed!

Tags: Avatar, B2B, B2C, Blog, Blogroll, feeds, Hashtags, Internet Marketing, Marketing, metatags, plugin, post, REBLOG, ROI, SEO, smo, Social Media, Widget

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Categories #socialmedia

Cheat Sheets for the Social Marketer

17 Dec

Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for:

Twitter: Discover how to identify influencers and build brand affinity
Facebook: Learn best practices and how to build relationships with your prospects
LinkedIn: What you need on your company page and how to leverage connections
Blogging: How to optimize your content mix for lead generation and thought leadership
Google+: What you need to know to take advantage of this emerging social space
Pinterest & Instagram: How marketers from every industry can best utilize these highly visual social networks

Download Social Marketing Success NOW!

Tags: blogging, Facebook, Google+, Instagram, LinkedIn, Marketo, Pinterest, REBLOG, Social Media, social media channels, Social Metrics, SOcial Strategy, Social Success, Twitter

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Categories #socialmedia, Marketo

What’s Next for the Social Media Age? Predictions from the Experts for 2013

17 Dec

An exclusive, live webinar from Social Media Today
December 18th at 12pm EST / 9am PST

In 2012, Facebook went public, social media played an important role in several geopolitical movements, and the online technology boom continued apace. What will the next year bring? Join us as our expert guests will take a look at some of the past year’s developments, and offer informed insight on what to expect in the social media world in 2013.

Social media is bigger and more influential than ever. But will the networks that dominate the space now continue their reign? Which are the important upstarts to watch? And which developments must communications professionals be tracking as we move into a new year? We invite our audience of professionals to contribute their predictions in tweets and questions as well as that of our panel. Here are just some of the questions we will pose to our guests:

Which predictions by whom hit the bullseye for 2012?
What external factors in the world will have the most impact on social media activity in 2013?
What makes you most nervous about the year ahead? Excited?
Which products and services will be essential in the year ahead? Which will become obsolete?

About the Panel

Ray Wang

R “Ray” Wang currently is a Principal Analyst and CEO at Constellation Research. He previously was a founding partner and research analyst for enterprise strategy at Altimeter Group and the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. A background in emerging business and technology trends, enterprise apps strategy, technology selection, and contract negotiations provides clients and readers with the bridge between business leadership and technology adoption.

Kat Mandelstein

Kat Mandelstein recently joined PwC Advisory through the integration of Ant’s Eye View as the Director of Social Business. She also serves on the International Board of Directors for Social Media Club and is the President of the local Austin Chapter. Kat has been a regular contributor to the Austinot, BtoB Magazine’s BtoBlog and The Beancast. Kat managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas.You can find her on Twitter: @Katmandelstein @SMCAustin @SocialMediaClub

Peter Coffee

Peter Coffee joined salesforce.com in 2007 after 19 years as a senior contributor to the enterprise IT journals PC Tech Journal, PC Week and eWEEK. As VP and Head of Platform Research, he works with enterprise IT professionals, system integrators, independent developers and IT policymakers to build the global community using cloud application platforms including salesforce.com’s Force.com and Heroku. In his parallel role as salesforce.com’s CTO for Automotive Industry, he works with account teams to identify customer opportunities for innovation across auto manufacturer, supply chain, sales, service and related business channels in the era of the fully connected car. Mr. Coffee has 30 years’ experience in guiding adoption of new technologies and practices as a developer, consultant, educator, author and lecturer. He has also worked in arctic resource development, chemical production, and space-asset applications of artificial intelligence techniques in his previous engineering and management positions at Exxon and The Aerospace Corporation. He holds an engineering degree from MIT and an MBA from Pepperdine University; he has held faculty appointments in IT management at Pepperdine, in computer science at UCLA and in business analytics at Chapman College. He is the author of two books, How To Program Java and Peter Coffee Teaches PCs.

Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

Via

Tags: Facebook, Internet Marketing, Online Tech, Social Media, Social Media 2013, Social Media Activity, Social Media Marketing, Social Media Predictions, Social Media Today, Tweets, Webinar

Comments 2 Comments
Categories #socialmedia, Webcast, WEBINAR

Email Marketing 5.0

16 Dec

Amplify Your Campaigns Using Social

Companies integrating a social component into marketing automation and email campaigns are seeing a huge boost in campaign success. Think that success will be difficult to emulate? Think not!
Download this new case study to discover the real strategies used by top companies to:

Increase brand trust by leveraging social networks
Dramatically extend the reach of messages without spending more money
Leverage real time social data and tracking mechanisms to offer relevant information and drive customer engagement
Identify key metrics for tracking the success of social campaigns

Download Email Marketing NOW!

Tags: Customer Engagement, Email Marketing, Email Marketing 5.0, Leverging Social Networks, Marketing Automation, Marketo, REBLOG, Social & Email, Social Campaigns

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Categories Email Marketing, Marketo

Social Media Strategies Summit

14 Dec

San Diego, CA (PRWEB) December 14, 2012

This year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.

The Social Media Strategies Summit (SMSS) will be held at the Hard Rock Hotel in Chicago on April 23-24, 2013. GSMI has hosted over 25 Social Media Strategies Summits in more than 10 cities throughout the U.S. as well as London and is pleased to return to the Windy City.

“We are thrilled to bring Social Media Strategies Summit back to Chicago for another successful year,” commented Summit Producer Breanna Jacobs. The Chicago summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns. Over the course of two days, SMSS – Chicago offers all of the elements you need to achieve social media success! Jacobs added, “this year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.”
Case studies demonstrating analytically proven success will be presented by top brands including Dell, IBM, Sears, Boeing, MillerCoors and many others. Attendees will learn to:

Build Their Organization’s Audience and Identify Prospective Consumers
Integrate Traditional Marketing within Social Media Campaigns
Measure, Analyze, and Report Company’s Analytics
Reduce Advertising Costs with Social Media
Adapt Organization’s Customer Service by Incorporating Social Media

The Summit was designed for those involved in the planning and execution of company branding, marketing, strategy development, monitoring, customer relations, community engagement, public relations, media sales, business development, social media legal policies and concerns.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available.

About Global Strategic Management Institute:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com.

Tags: Analytics, Branding, Business Development, Global Strategic Management Institute, Internal Collaboration, Marketing, Public Relations, SMSS, Social Media, Social Media Campaigns, Social Platforms, Strategy Development, The Social Media Strategies Summit

Comments Leave a Comment
Categories #socialmedia, Event

Steve Jobs

14 Dec

Tags: Apple, Apple Computers, Creative Genius, iBook, iCloud, iMac, Infographic, iPad, iPhone, iPod, iPod Mini, iPod Nano, iTunes, Mac, MacBook Pro, Macintosh, Steve Jobs

Comments 3 Comments
Categories Steve Jobs, Technology

Build & Operate A Content Marketing Machine

14 Dec

Driving Leads With Content Marketing

Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing?

In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:

Develop and refine your own content plan
Generate content that engages
Get your content produced, published, and distributed
Convert content visitors and nurture them as leads

Download Content Marketing Now!

Tags: Content Creation, Content Marketing, Content Marketing Software Platform, Content Plan, Content Visitors, eBook, Engaging Content, Kapost, Marketo, REBLOG

Comments Leave a Comment
Categories #socialmedia, Marketo

The Art of Getting RETWEETS

13 Dec

Twitter Retweet Etiquette: Tweet about Twitter

Tags: #tags, Follow, Infographic, REBLOG, Retweet, Retweet Etiquette, RT, Tweet, Twitter, Twitter Followers

Comments Leave a Comment
Categories #socialmedia, Twitter

Free SEO Crash Course: 3-Part Video Series

13 Dec

Covering everything from SEO basics to advanced strategies.

69% of online marketers use SEO (Search Engine Optimization) strategies to drive traffic to their sites.

At this point, search engine optimization has become a must-have for anyone who wants to get found online. It’s one of the first steps you need to take before you jump into conversion optimization.

Enroll in our SEO (Search Engine Optimization) crash course to learn how to drive more traffic and leads to your business through SEO. The featured courses will provide you with actionable SEO advice on the introductory, intermediate and advanced level. With your enrollment in the course, you will get a short video course on a weekly basis until we cover our three topics below:

How to Improve On-Page SEO	How Social Media Impacts SEO

Featuring Guest Presenter Becca	Featuring Guest Presenter Doc
Rebecca Babicz is a public relations coordinator at SEO.com.	Darin “Doc” Berntson is the Social Media Manager for SEO.com.

Deep Dive Into Google’s
Algorithm Changes

Featuring Guest Presenter Preston

Preston Van Dyke is the Director of search engine optimization at SEO.com.

Each course includes a short video plus oodles of best practices, action items and resources on all the SEO topics you should care about.

MEET YOUR INSTRUCTOR:

Rebecca Churt is HubSpot’s SEO Manager. She has been working in online marketing and SEO for the past 10 years, using both to successfully build and integrate new marketing opportunities and strategies for b2b and b2c industries.

WHO SHOULD ENROLL?
Marketing professionals and business owners seeking SEO guidance.

Presented by

Tags: Conversion Optimization, Google Algorithm, Hubspot, On-Page SEO, Online Marketers, Online Marketing, REBLOG, SEO, SEO Advice, SEO Strategies, SEO.COM, Social Media

Comments 1 Comment
Categories #socialmedia, HubSpot

Successful Event Marketing from Start to Finish‏

13 Dec

Develop a Flawless Event Strategy for 2013!If you need to ensure your event marketing is successful from planning to promotion to follow-up, check out our brand new 120-page Definitive Guide to Event Marketing.

You’ll get worksheets, checklists, and templates to help with:

Multi-touch promotion planning – including email, social, and PR
Staffing and executing top-notch events (online and offline)
Measuring attendance, engagement, and revenue generated
Designing event follow-ups that engage and convert prospects

Achieve record-breaking attendance and dramatic ROI for your 2013 events. Download the Definitive Guide to Event Marketing now!

Tags: Definitive Guide, Engagement, Event Marketing, Event Strategy, Marketo, PR, REBLOG, Revenue Generated, Social Media, Workbook

Comments 1 Comment
Categories #socialmedia, Marketo

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SO! What? Feature Posts

Dress for Success Vancouver

On March 7th, 2013, Dress for Success Vancouver will host IMPACT: An Event for Change, the organization’s annual major fundraising event. Once again, this year’s event will take place at the prestigious Rosewood Hotel Georgia. The evening presents a mix of philanthropy and entertainment – guests have the chance to win special door prizes, bid on exciting […]
Top LinkedIn Groups: Vancouver

B2B Marketing B2B Social Media BC Chapter of the American Marketing Association BCBusiness BrandYou Branding Professionals Brandixit | The Next Generation Branding Community BtoB Marketing Canadian Social Media Professionals [#CSMP] Content Strategy Digital Marketing Digital Media Group E-Commerce Network Ecommerce and Online Marketing Experts Enterprise Social 2.0 Future Trends Google Analytics Innovations in Social Media […]
Best Companies to Work for in B.C. Awards Gala

Awards Gala & Networking Event! Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners. Network with 500+ business professionals and celebrate with the finalists and winners. Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak on […]
City of Vancouver Completes $3-Million Overhaul of Website

City of Vancouver Completes Three-Year, $3-Million Overhaul of Website. Read: http://ow.ly/cRESY #Vancouver

SO! What? Categories

SO! What? SOcial

Full Service SOcial Media Agency

SOcial Media is here to stay. It is today’s new word of mouth engine that drives customer awareness and decision making ability. Be involved in the conversation. Our expert team of SOcial media professionals at SO! What? SOcial Media provide total SOcial media solutions that meet your needs and generate a positive return on your investment.

SO! What? SOcial is a SOcial media marketing agency that specializes in search and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities.

SO! What? We help companies’ better start, understand, leverage and join in relevant conversations happening all over the World Wide Web. Why? Because in doing so, we improve our client’s business and brand results.

Our Services:

✓SOcial Media Marketing

✓Marketing Consulting

✓Marketing Strategy and Roadmap

✓SOcial Media Measurement

✓Search Engine Optimization (SEO)

✓SOcial Media Marketing Platform Integration

✓Digital and SOcial Media Advertising

✓Marketing Analytics

✓Content Creation

✓Community Building& Community Management

✓Influencer Relations

✓SOcial Media Advertising

✓Online Contest and Sweepstakes

✓Fast Tracking SOcial Media Growth

✓Digital Marketing

✓Local Search Marketing

✓SOcial Media Monitoring and Analytics

✓Conversion Optimization

✓Search Engine Marketing (SEM)

✓Pay Per Click Management

✓Custom SOcial Media Profile Development

✓ Website Digital Design and Build

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

SO! What? SOcial

When To Post On SOcial Media Networks?
What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reach […]
Maximizing Return From Your Facebook Investment
Speaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
How Do Men and Women Use SOcial Media Differently?
Did you know that male and female behaviour is very different when it comes to social media? How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent. […]
Effective “Big Data” Management = Successful Online Marketing
Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized […]
Why a SOcial CEO?
Did you know that only one in five CEO’s have a social network account? This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business. What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below. Like SO! What? SOcial […]
Are Your SOcial Media Analytics Working for You?
An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to? Are you confident in the […]
Facebook: Best Days to Post, Segmented By Industry
Are you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different. The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, […]
Did You Know 70% of Pinterest Engagement is Community Driven?
Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]
The New Heart of Marketing: Service
An exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction […]
How to Increase Your Twitter Following?
Tweeting Consistency Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community. Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest [ […]

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