Archive | 9:12 pm

The Future of Social Media Lead Management

22 Dec

44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level?

Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The Future of Social Media Lead Management” to learn how to grow, segment and nurture your social following.

This ebook will help you increase your social reach and push your social contacts down the sales funnel. After reading it, you’ll be better equipped for the next generation of social media marketing.

Download this 41-page guide and learn how to:

  • Grow your following and find influencers
  • Segment your existing social contacts
  • Nurture leads with the help of social data
  • Use your social intelligence in the sales process

Download Social Media Lead Management Now!

The Step-by-Step Guide to Lovable Marketing Campaigns

22 Dec

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow.

From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.

Most importantly, you know how to make each of these components valuable, consistent and timely–all prerequisites for creating marketing that your prospects will love.

By reading this ebook you’ll learn:

  • How to develop compelling marketing offers
  • How to drive visits to your offers and convert them into leads successfully
  • Ways to nurture leads and make them more qualified
  • What metrics to track to evaluate performance

Download Lovable Marketing Campaigns NOW!

Twinkle Bus

22 Dec

Twinkle Bus

Getting Closer to the Customer: A Challenge for the C-Suite

22 Dec

Getting Closer to the Customer:  A Challenge for the C-Suite

Getting Closer to the Customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels such as social media and mobile

Based on interviews with 800 senior executives, including 244 CEOs from around the world, the study found that:
• The new communication reality has left companies in a state of flux–even confusion.
• Most companies have placed more importance on social media than on other channels, hindering a holistic response.
• Making a single individual responsible for managing communication channels reduces internal confusion and leads to a more coherent approach.

Download the report to learn more. Also get access to an infographic which presents a high level view of the findings.

Download Getting Closer to the Customer Now!

Mobile Holiday Marketing

22 Dec

Mobile Holiday Marketing

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