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Archive | 11:16 pm
MarketingSherpa’s Email Summit 2013
20 DecJoin us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.
Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:
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Just Announced: Keynote Speakers
This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:
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Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies. |
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Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group |
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Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions. |
See What’s New for 2013
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New Hotel This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need. |
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Live-Testing & Quick Win Clinics Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI. |
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Beginner and Advanced Tracks Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more. |
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New Bonus and Roundtable Sessions Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics. |
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All-new Case Studies, Keynotes and Panel Discussions More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others). |
Results and ROI are what matter at Email Summit 2013
Here are just a few of the many reasons you should attend:
- Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
- Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
- Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
- Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
- Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
- Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
- Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.
The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:
- Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
- Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
- Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
- Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
- Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.
You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.
Reserve Your MarketingSherpa’s Email Summit Ticket
Facebook Marketing Secrets [WEBINAR]
20 DecThere are literally hundreds of people hawking Facebook marketing programs. They are a dime a dozen. But there is only ONE Amy Porterfield!
Amy is a dynamic presenter, incredibly smart and has assembled a killer presentation to update you on all of the new features, functions and technicalities about Facebook marketing. I promise that you will get more out of one webinar with her than you would from ten put on by others!
In this action-packed, brand new webinar, Facebook expert and author Amy Porterfield will show you how to finally get real results for your business with Facebook. Results that are directly linked to more targeted exposure, quality leads and bigger sales. 
Here’s what you’ll learn:
- The 3-step formula to turn your Facebook Page into a lead generating machine.
- Easy strategies that are working right now to help you quickly attract your first 1,000 Fans.
- Promoted Posts: What they are and how they can skyrocket your engagement overnight.
- Facebook Offers: Boost your leads and sales with this Facebook “Super Feature”.
Choose the time that is best for you below, register and then show up at least 15 minutes early—all of our times will fill up and you will want to make sure you get every word.
Sign up for Facebook Marketing Secrets NOW!
The Kate Middleton Pregnancy: An Analysis Of The Power Of Social Media
20 DecPortland, Maine (PRWEB) December 20, 2012
The recently announced Kate Middleton pregnancy has once again displayed the power of social media. On Monday, December 3rd, the Duke and Duchess of Cambridge confirmed the news via online press release.
This news initiated a social media firestorm that only figures to intensify over the course of the Royal’s pregnancy, and is essentially history repeating itself for the Royals: “The whole world is watching my stomach,” Lady Diana Spencer said during her own difficult pregnancy with William. However, that was a world before Facebook, Twitter or the 24-hour news cycle.
The Kate Middleton Pregnancy and the Power of Social Media Marketing on Complimentary Products and Services
This type of high profile news should catch the attention of business owners because trends typically raise interest in and demand for complimentary topics and items. For example, Middleton’s current ailment, Hyperemesis gravidarum (extreme morning sickness) is likely to become one of the most Googled terms of the year as a result of the hype that the royals attract.
As an additional example, Google gave CNN Money a list of some top-rising terms that it deemed related to the Royal Wedding in 2011. Here’s a sample:
- Sapphire Engagement Rings- Google searches for “sapphire engagement rings” were up 50% after William proposed to Kate with his mother Princess Diana’s famous blue sapphire engagement ring.
- Fruitcake- A traditional treat offered at British weddings, fruitcake searches were up 25% leading up to the wedding.
- Wedding Tiara- Searches were up 70% leading into the wedding.
- Carriages- Searches were up 70% leading into the wedding.
- Flights to London & London travel- Searches were up 10% since an unstated time.
- Royal Honeymoon- Searches were up 50% in the two weeks leading up to the wedding.
These examples display that a trending topic can fuel interest potentially foreseeable items. “Even business owners who aren’t particularly interested in a story should follow these trends,” advises PME 360 CEO Ryan Paul Adams. “If you are tracking the trends you may be ready to take advantage potential opportunities when they arise.
Social Media Data Becoming More Manageable
In order to unlock the power of social media trends like the Kate Middleton pregnancy, companies will need to be able to analyze these trends and develop a strategy to quickly take advantage of the occasion.
However, according to the Hootsuite blog, “The problem is we haven’t quite figured out how to harness all this information yet and turn it into actionable policy.”
This is changing though, as robust new software and analytical tools emerge to meet the demand for analysis. In fact, McKinsey published a report recently that asserted that social technologies stand to unlock $1.3 trillion in business value in the coming years.
According to Texas A&M computer scientist James Caverlee, our ability to analyze social media trends is still emerging: “We don’t have history for these people, or accounts, so we have to make assessments in near real time and build models quickly so that we can speed and improve decision making.”
For businesses that are looking to pursue an online marketing campaign with emphasis on social media, the working to develop a social media strategy is now more important than ever.
About PME 360
PME 360 powers growth online for local small-medium sized businesses, offering local Internet marketing services, solutions, and consulting. PME 360 is here to help businesses make sense of the complex local internet marketing landscape and help them achieve real growth.
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- When Animals Take Over SOcial Media…Are you an animal lover? Then you wouldn’t be surprised that on social media networking channels such as Twitter, Facebook, YouTube, Tumblr, and Pinterest the rapid growth of animals has surpassed that of famous celebrities worldwide. Do you know about the grumpy cat called Tard, what about the dogs Boo and Fenton? Why the animal […]
- Could Your Staff Be Your Best Brand Advocates?An exclusive, live webinar from Social Media Today June 11th at 12pm EST / 9am PST Sponsored by Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. But […]
- What Makes a Successful SOcial Media Campaign?How is a social media campaign best executed? This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic? Like SO! What? SOcial SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter Filed under: #socialmedia […]
- How to Create Five Fabulous Infographics in PowerPointInfographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t. The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created five fully customizable templates that will […] […]
- What’s the Career Landscape for Women Right Now?What’s the career landscape for women right now? The latest insights from Today’s Professional Women Report, inspired by Connect: Professional Women’s Network, share what’s keeping women from career satisfaction. Filed under: SlideShare Tagged: Career Advancement, Connect: Professional Women's Network, Professional Woman, SlideShare
- The Key to Building a Strong Online ReputationIn today’s digital work managing your brand reputation is challenging as it goes beyond traditional advertising onto digital media. For example one slip up on Facebook or Twitter could potentiallty bruise your business’s reputation for the long haul. This infographic below created by MDG states that 92 percent of customers trust other customers opinions post […]
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive EngagementSpeaker: Ben Straley, VP of Social Technologies, Rio SEO Date: May 30, 2013 1:00 EDT (10:00PDT) Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up […]
- When To Post On SOcial Media Networks?What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reach […]
- Maximizing Return From Your Facebook InvestmentSpeaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
