Everything an Executive Needs to Know About Inbound Marketing!
With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.
You will learn:
- What inbound marketing is and what it means for CMOs
- The strengths and limitations of inbound marketing
- How to successfully incorporate inbound marketing into your overall strategy
- How to staff and budget for inbound marketing
- How to measure the ROI on your inbound marketing efforts
Download Inbound Marketing NOW!