Colme, Lancashire (PRWEB UK) 11 December 2012
Social media is becoming a large part of young adult’s lives, so much so that one in three people have admitted to using social media whilst using the bathroom. It seems that bathrooms are no longer precious moments of solitude and instead are being used to catch up on such ‘important’ matters as looking at photos from a busy weekend of partying.
A recent survey undertaken by Boundary Bathrooms coincides with another new study, conducted in the USA by the Nielsen company, discovered that a third (32%) of people aged 18-24 were active on social media during bathroom visits. This means that out of the 121.1 billion minutes spent on social media in just one month a chunk of them were likely spent sat on the toilet. With over 61% of UK adults now using social media the results in the UK are likely to be similar, although you might not find many people that are willing to admit it.
Boundary Bathrooms own results closely resemble those obtained in the above study; with 40% of users in the age range of 18-25 partaking in social media whilst in the bathroom.
Thomas Mulrooney, marketing assistant at top internet bathroom retailer Boundary Bathrooms, decided to comment on the study: “If I’m being honest I would definitely be part of that statistic! I suppose it’s no different than taking in a book or magazine to read while you do your business, except that I doubt your friends would want to know if you were talking to them while also being sat on the toilet. I’m not surprised by these findings at all, in fact I once knew someone who would answer calls and respond to text messages by reaching for his phone when he was in the shower. It was quite amusing when he couldn’t seem to figure out why his phone finally gave up and broke though, so I’d recommend leaving your phone alone in these situations!”
Accessing social media on our mobile phones, inside and outside of the bathroom, is part of a growing trend of phones being used for all our daily activities; particularly shopping. This is an area that Boundary Bathrooms is obviously most interested in, and with one survey suggesting that 91% of consumers use their mobile phones for at least a part of the shopping process – whether it be simply researching shower enclosures or going further and buying one – it’s an area that the company is keen to tap into.
“We’ve seen a massive increase in our customers using their mobiles to arrive at our site” explained Joanne Butterworth, marketing manager at Boundary Bathrooms. “Approximately 17% of our annual traffic now arrives through some sort of mobile device, including both mobile phones and tablets. We’ve noticed a whopping 129.99% increase in mobile visitors compared to the same annual period in 2011, so it’s definitely an area that we’re concentrating on through improving and streamlining the customers experience when they use a mobile device.”
Boundary Bathrooms is also seeing increased engagement on their own social media pages, with their following and interactions growing steadily over the last few months. To get involved with the latest news and updates from the Boundary crew, head on over to their Twitter page.
Boundary Bathrooms has been supplying bathroom products for 65 years and has become thoroughly established in the online bathroom retail sector. Through their website they supply thousands of baths, basins, showers, bathroom furniture, bathroom accessories and more. They have been owned by The Grafton Group Plc, one of the largest builder’s merchants in Europe, since 2007. Recently the company has also become part of Online Home Retail Limited, joining the same group of websites that includes bathroom giant Plumbworld Ltd.