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This means that out of the 121.1 billion minutes spent on social media in just one month, a chunk of them were likely spent sat on the toilet…
Final Deadline to Enter PR News’ Social Media Icon Awards
11 DecNew York City, New York (PRWEB) December 11, 2012
The Social Media Icon Awards is open to U.S. and international organizations that have moved the needle by way of their stellar social media efforts. There are over 70 categories to choose from and organizations are able to submit multiple entries.
PR News’ inaugural Social Media Icon Awards recognizes the most outstanding social media campaigns across all social media platforms and the creative individuals driving these stellar efforts. This awards program is open to organizations worldwide, large and small. The final entry deadline is this Friday, December 14. Winners along with honorable mentions will be recognized at an awards luncheon in spring 2013 as well as on http://www.prnewsonline.com.
For more information about the Social Media Icon Awards, visit http://www.prnewsonline.com/SocialAwards_2012.
The Social Media Icon Awards are divided into platform categories: Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Instagram and others. Public relations and marketing professionals who are communicating on these platforms with proven success should enter and get recognized for their hard work. The Social Media Icon Awards also shine the spotlight on the best social media team as well as the products and services that fuel these effective campaigns. Organizations worldwide are eligible to participate and encouraged to enter multiple categories because of the discounted rate that is available after the initial entry.
The winners of the Social Media Icon Awards represent corporations, agencies and nonprofits. They are the risk takers who have taken tremendous strides and understand the important role social media contributes to an organization’s success.
To enter online, visit http://www.prnewsonline.com/SocialAwards_2012.
Winners and honorable mentions will be awarded in the following:
Facebook Categories
- Best Survey/Poll
- Community/Engagement
- Contests/Games
- Corporate-Community Partnership
- Crisis Management Campaign
- Event
- Marketing Campaign
- Photography
- PR campaign
- Profile Page
- Social Good Campaign
- Use of Video – moving words and pictures to activate your community
Twitter Categories
- Best Tweet Content
- Best Use of Hashtags
- Campaign to Increase Followers
- Crisis Management Campaign
- Customer Service via Twitter
- Funniest Tweets
- Growth spurt
- Marketing Campaign
- Most Engaged Followers
- PR Campaign
- Profile page
- Promoted Tweet Campaign
- Social Good Campaign
Pinterest Categories
- Best Brand Presence
- Best Photo with high number of Repins/Likes
- Community/Engagement
- Ecommerce
- Marketing Campaign
- Most Creative Board
- New product launch campaign
- PR Campaign
- Social Good Campaign
- Wow! Photo
LinkedIn Categories
- Best Company Profile Page
- Best Content on a Company Page
- Best Group
- Employee Communications
- Marketing Campaign
- Media Relations
- Most Engaged Company Page
- Most Engaged LinkedIn Group
- PR Campaign
- Recruiting Campaign
Instagram Categories
- Best Contest
- Best Photo
- Best Use of a Photo
- PR Campaign
YouTube Categories
- Best Channel
- Individual Video
- Marketing Campaign
- PR Campaign
- Viral Campaign
Google + Categories
- Branding Campaign
- Circle Growth
- Content/Thought Leadership
- Use of Hangouts
Technology Categories
- Influencer ID Tool – this tool accelerates ability to identify true influencers in your community
- Innovative Product or Service – share with us a “wow” product that moves the social media needle
- Reputation Management Service – this product saves face
- Social Media Measurement/Analytics Tool – this tool or service boosts efficiency, tracks KPIs and improves campaign
People Category
- Best Social Media Team
And the Rest
- Best App
- Best Infographic
- Corporate Blog
- Foursquare presence
- Individual Blog
- Games
- Tumblr presence
PR News’ Social Media Icon Awards is a great opportunity for organizations to get noticed for their top social media initiatives and the individuals driving their success.
For questions regarding the Social Media Icon Awards, contact PR News Marketing Manager Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com. For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.
The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more.
Social Media Use in the Bathroom Survey
11 DecThis means that out of the 121.1 billion minutes spent on social media in just one month, a chunk of them were likely spent sat on the toilet…Colme, Lancashire (PRWEB UK) 11 December 2012
Social media is becoming a large part of young adult’s lives, so much so that one in three people have admitted to using social media whilst using the bathroom. It seems that bathrooms are no longer precious moments of solitude and instead are being used to catch up on such ‘important’ matters as looking at photos from a busy weekend of partying.
A recent survey undertaken by Boundary Bathrooms coincides with another new study, conducted in the USA by the Nielsen company, discovered that a third (32%) of people aged 18-24 were active on social media during bathroom visits. This means that out of the 121.1 billion minutes spent on social media in just one month a chunk of them were likely spent sat on the toilet. With over 61% of UK adults now using social media the results in the UK are likely to be similar, although you might not find many people that are willing to admit it.
Boundary Bathrooms own results closely resemble those obtained in the above study; with 40% of users in the age range of 18-25 partaking in social media whilst in the bathroom.
Thomas Mulrooney, marketing assistant at top internet bathroom retailer Boundary Bathrooms, decided to comment on the study: “If I’m being honest I would definitely be part of that statistic! I suppose it’s no different than taking in a book or magazine to read while you do your business, except that I doubt your friends would want to know if you were talking to them while also being sat on the toilet. I’m not surprised by these findings at all, in fact I once knew someone who would answer calls and respond to text messages by reaching for his phone when he was in the shower. It was quite amusing when he couldn’t seem to figure out why his phone finally gave up and broke though, so I’d recommend leaving your phone alone in these situations!”
Accessing social media on our mobile phones, inside and outside of the bathroom, is part of a growing trend of phones being used for all our daily activities; particularly shopping. This is an area that Boundary Bathrooms is obviously most interested in, and with one survey suggesting that 91% of consumers use their mobile phones for at least a part of the shopping process – whether it be simply researching shower enclosures or going further and buying one – it’s an area that the company is keen to tap into.
“We’ve seen a massive increase in our customers using their mobiles to arrive at our site” explained Joanne Butterworth, marketing manager at Boundary Bathrooms. “Approximately 17% of our annual traffic now arrives through some sort of mobile device, including both mobile phones and tablets. We’ve noticed a whopping 129.99% increase in mobile visitors compared to the same annual period in 2011, so it’s definitely an area that we’re concentrating on through improving and streamlining the customers experience when they use a mobile device.”
Boundary Bathrooms is also seeing increased engagement on their own social media pages, with their following and interactions growing steadily over the last few months. To get involved with the latest news and updates from the Boundary crew, head on over to their Twitter page.
Boundary Bathrooms has been supplying bathroom products for 65 years and has become thoroughly established in the online bathroom retail sector. Through their website they supply thousands of baths, basins, showers, bathroom furniture, bathroom accessories and more. They have been owned by The Grafton Group Plc, one of the largest builder’s merchants in Europe, since 2007. Recently the company has also become part of Online Home Retail Limited, joining the same group of websites that includes bathroom giant Plumbworld Ltd.
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