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45 Amazing Social Media Statistics from the 2012 Presidential Race

26 Nov

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45 Amazing Social Media Statistics from the 2012 Presidential Race

What’s Your Trump Card in Content Marketing

26 Nov

An exclusive, live webinar from Social Media Today and Pivot
November 27th at 12pm EST / 9am PST

Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some tools are likely to be more appropriate and effective for your company’s needs than others,  and one will be stronger for your company and its marketing activities than the others. Are you playing to your strengths?

Content may result in great SEO (Search Engine Optimization), but may not attract influencers of customer behavior. High quality content can attract an audience, but prove not to be influential if it doesn’t match high quality products and services. Join us as we explore the variables that determine which approach to content marketing your company can play as your trump card. Our panel of experts will answer questions like:

  • How do you know which approach will work best for you?
  • Are the success metrics the same for each style of content marketing?
  • How does a company develop strategic content assets for its marketing?
  • What kind of staffing and expertise is required for each approach?

About the Panel


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Wendy Lea

Wendy Lea is the CEO of Get Satisfaction. Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. She also serves on the board of Silicon Valley Social Venture Fund (SV2.org). Wendy has been recognized as a Top 100 Woman of Influence in Silicon Valley and a 2012 Watermark Woman Who Has Made Her Mark.

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Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning B2B marketing expert. He was named a top 25 Sales Influencer for 2012 by OpenView Labs. He was also named one of the Top 50 Most Influential in Sales Lead Management by the Sales Lead Management Association. And his blog was named the top B2B blog of 2012 by BuyerZone. His is also the Creator and Host of the popular show Marketing Made Simple TV. He holds a degree in Marketing from the University of Notre Dame.

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Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web.

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Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

SOURCE:   Home

Inside Social Apps #ISANYC

26 Nov

December 3, 2012
New York City

Register for Inside Social Apps 2012

About The Conference

Inside Social Apps is San Francisco’s largest conference dedicated exclusively to the emerging social apps industry. Join us in New York City’s Silicon Alley on December 3 for our first-ever East Coast edition of the show.

This industry-facing conference takes a deeper, more focused approach to discussing the topics and events that directly impact social app developers, marketers, investors and platform operators. In the past, Inside Social Apps San Francisco has enjoyed audiences of up to 1200 attendees spanning a range of professionals from all branches of the social apps industry. Our intimate panel and fireside chat sessions draw some of the brightest and most active minds in social app development. Among their peers, these visionaries share concrete data and relevant experience that directly impacts the evolving shape of the industry on social media, mobile and open web platforms.

We invite you to view our agenda and speakers list for the upcoming Inside Social Apps New York for an idea of what to expect from our East Coast debut. We look forward to seeing you December 3.

Follow the conversation #ISANYC

Speakers

Mathieu NouzarethCEO, FreshPlanet
Matthew CullenPresident and Chief Business Development Officer, RocketPlay
David ChuDirector of Developer Marketing, GREE International
Jeremy ToemanCEO, Dijit Media
Jon SiegalFounder and CEO, Fan Appz
Jeff HymanCEO, Idle Games
Doug ScottVP of Marketing & Revenue, ngmoco
Josh HubballHead of Business Development, App.net
Mike FoleySVP of Corporate Development, Electronic Arts (EA)
Wilson KriegelFormerly CRO, OMGPOP/Zynga Mobile
Maya GrinbergChief Evangelist, Wildfire
David BerkowitzVice President of Emerging Media, 360i
Mike LeeSenior Director of Corporate Development, Happy Elements
Chris AkhavanVP and GM of Partnerships and Strategic Operations, Tapjoy
Davin MiyoshiVP of Social Games, GSN Digital
Matthaus KrzykowskiCo-Founder, Xyologic
Robert WinklerCo-Founder and Chief Executive Officer, 5th Planet Games
Jude GomilaCo-Founder, Heyzap
Eric TileniusExecutive-in-Residence, ScaleVP
Jamie ConroyDirector of Social Product, TripAdvisor
John GetzeVP of Product Marketing, KIXEYE
Kathleen De VereWriter, Inside Network Blogs
Ross RubinResearch Director, Inside Network
Hussein FazalCEO, AdParlor
Ben LiuChief Operating Officer, Pocket Gems
Brittany DarwellLead Writer, Inside Facebook
AJ GlasserManaging Editor, Inside Network
Rick ThompsonGeneral Partner, Signia Venture Partners
Eric GoldbergManaging Director, Crossover Technologies
John SpinaleSenior VP of Social Games, Disney Interactive Media Group
Mike SegoCEO, Gaia Interactive
Atul BaggaSenior Analyst: Video Games & China Internet, Lazard Capital Markets
Mike ThompsonLead Writer, Inside Social Games

Myles Kleeger

Vice President, Salesforce Marketing Cloud

Inside Social Apps 2012

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