Archive | 3:26 pm

Hallmark Cards Closes a Plant as Consumers Turn to Personalised Greeting Cards

21 Nov

Adelaide, South Australia (PRWEB UK) 22 November 2012

Hallmark Cards Inc., the top card maker in the United States, recently announced that it will close one of its plants, which produces one-third of its greeting cards. In addition, it plans to consolidate operations and cut 300 jobs.

Binh An Nguyen, Owner of Online Printing Company, comments on this news.

“Mass-produced greeting cards are now less popular because what used to be written on them is now posted on a facebook wall or in an email. The Internet has made it possible for more instant communication than the traditional mass-produced greeting card,” said Mr. Nguyen.

Hallmark estimates that the number of greeting cards sold in the United States has decreased from 6 billion to 5 billion annually.

The United States Postal Service conducted a study and found that correspondence mail has fallen 24 per cent between 2002 and 2010. The study attributed the decline to changing demographics and new technologies that younger people have adopted.

Nevertheless, despite newer and more rapid communication methods made available through digital technology, correspondence mail is not entirely dead. Although people tend to buy less greeting cards, many still send mail to the people that they are closest to. However, they generally opt for more personalised cards and correspondence to send to their loved ones.

American Greetings, a rival of Hallmark Cards Inc., is using this trend to its advantage by allowing customers to design their own cards online. They have expanded their employee base as a result, adding 125 workers to one of its plants.

Aside from creating their own cards online, people are also turning to paper stores and printing companies to design their own cards.

“The overall decline in sending and receiving physical mail actually makes sending it more powerful for relationship building. Imagine what it’s like to be a client or friend receiving a thoughtful note on a tastefully designed card when they’ve been bombarded by emails and social media messages all day long,” said Binh An Nguyen. “It’s going to feel like a breath of fresh air. Precisely because it’s becoming rarer, it’s become more powerful to send these personalised notes and cards.”

About Online Printing Company

Online Printing Company houses a team of experts who thrives on finding new ways to produce the best products. Their team of talented professionals can turn customers’ prints into memorable pieces of artwork. What’s more, their ability to deliver on their promise has given them a track record for excellent performance and the continued patronage of clients throughout the years. Online Printing Company can create business cards, magnets, brochures, and presentation folders for individuals or businesses.

Order prints from Online Printing Company at http://onlineprintingcompany.com.au/.

Quote start“Mass-produced greeting cards are now less popular because what used to be written on them is now posted on a facebook wall or in an email. The Internet has made it possible for more instant communication than the traditional mass-produced greeting card.”Quote end

Mario Lopez Hosts Live Google Hangout with Fans

21 Nov
Mario Lopez Hosts a Google Hangout with GoodChime!

McLean, Virginia (PRWEB) November 21, 2012

Mario Lopez Hosts a Google Hangout with GoodChime!

Through a partnership with GoodChime!, the social network that promotes healthy lifestyles, the live event is scheduled for Monday, November 26 at 4pm (EST). It will also be viewable on GoodChime’s YouTube channel and a few of the questioners will be invited to join the Hangout. The Google Hangout event will be similar to the event that the Obama administration held earlier this year where the President took live questions from citizens. Click here to learn more about the event and sign up: http://mariolopezlive.eventbrite.com/

“I’m excited to use social media to connect with fans on a personal and intimate level, but also to inspire them to life healthier lifestyles”, said Mario. “We are honored to be working with a great role model such as Mario to support his mission”, said Dr. Potarazu, founder of GoodChime!

About GoodChime!
GoodChime!(tm) is a revolutionary new social media platform where people engage in meaningful dialogue within a safe community, and participate in activities relevant to their health needs. Leveraging the power of celebrity brand, GoodChime engages consumers as active participants in better managing their health.

About Mario Lopez
Mario Lopez got his first professional role in 1984 in the series “a.k.a. Pablo”. In the late 80s and 90s, Mario was best known for portraying the character A.C. Slater on “Saved by The Bell”. Since then, he went on to star in “Breaking the Surface: The Greg Louganis Story”, “Pacific Blue”, “The Bold and the Beautiful”, and many others.

Mario’s acting career has taken him to a variety of roles. In 2006, he signed on to become a contestant on “Dancing With The Stars” with Karina Smirnoff where they finished second. In 2008, Mario made his Broadway debut in “A Chorus Line”. Mario went on to publish several books including “Mario Lopez Knockout Fitness”, New York Times bestseller “Extra Lean”, and “Extra Lean Family”. In December 2011, Mario also launched his own underwear line called RatedM. In addition, he is also a host for the shows “Extra”, “America’s Best Dance Crew”, “MTV’s Top Pop Group”, etc.

Giving back remains one of Mario’s top priorities. He is a spokesperson for charities including the Community Youth Athletic Center in San Diego where Mario grew up, The Ronald McDonald House, Susan G. Komen for the Cure, Eva’s Heroes, Boys & Girls Clubs of America where he is currently the Alumni Ambassador of Fitness, and others. Mario continues to work on many projects, including a wedding ceremony special that will air on TLC in the winter.

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