Archive | 8:05 pm

Writing Effective Facebook Posts

3 Nov

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media marketing channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

Like SO! What? SOcial on Facebook or follow us on Twitter

How to Increase your Twitter Followers

3 Nov

1.Engage

Be a resource for news and topics covered in your industry. Add value and you are guaranteed to grow your followers on Twitter. How? By sharing advice, news, tips, Q&A, press releases, events, infographics to name a few.

2. Don’t Sell

Nobody likes getting sold to on Social Media sites. By doing so you will not gain any new followers and have a good chance of loosing your current followers on Twitter.

3. Don’t Spam

Spam is a turnoff in the Social Media industry and nobody seeks to read it and may report you on Twitter.

4. Be Personal

Being personal and transparent on Social Media is the key to success. The more transparent are real you are people can connect and identify themselves with you.

5. Be Active

Being more active with quality engagement, content and conversations will increase your chances of showing up in searches or be seen by other followers on Twitter who have had a conversation with you or have retweeted your prior posts. Make sure to thank your followers for following you and retweeting your posts either by tweet or personal message.

6. Be SOcial

Be SOcial! Engage with people if they tweet you by tweeting back to them. It is a known statistic that when you reply to a conversation with people on Twitter they are 2X likely to follow you.

SOcial Media Marketing Terms

3 Nov

Glossary of social media terms designed to familiarize you with important web 3.0 terminology that every person using social media should know.

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B
 – Business to Business, commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer, commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA
 – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds -
 are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium
 – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – 
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS 
- is a mobile operating system developed by Apple.

<M
Metatags – are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink – A web address (URL) of a particular post within a blog or website
Plugin
 – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post
 – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – 
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization, used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Top LinkedIn Groups for Social Business

3 Nov

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI.

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
– IT Governance
– Project & Program Management
– Resource Allocation & Roadmap Management
– E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
– Website Development
– KPI / Dashboard Definition
– Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

 

Follow

Get every new post delivered to your Inbox.

Join 217 other followers

%d bloggers like this: