Archive | October, 2012

Best Companies to Work for in B.C. Awards Gala

31 Oct

Awards Gala & Networking Event!

Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners.  Network with 500+ business professionals and celebrate with the finalists and winners.  Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak on leadership, overcoming adversity and team building!

Keynote: John Herdman

John Herdman turned a team many once called a “struggling squad” into one that captured the hearts and minds of Canadians when they lost to the U.S. in overtime in the 2012 Summer Olympic Games and then won the bronze medal against France.  John stresses the importance of developing a high performance culture, learning to overcome adversity with grace, and the role of leaders in inspiring trust, confidence, and success, whether it’s on the field, in the workplace, or in the home.

Event Details

Date: November 28, 2012, 5:30 pm
Where:  Fairmont Hotel Vancouver, 900 West Georgia Street, Vancouver
Format: Cocktail reception with Cabaret style seating




Tips for the SOcial Marketer: Twitter

31 Oct

Get More Out of Twitter

If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet.

This cheat sheet is full of practical insights that will help you:

  • Identify Twitter accounts that will be relevant to you, your industry, and your organization
  • Learn about hashtags, tiny URLs and tools that will help you make Twitter an integral part of your demand generation and customer retention strategy
  • Learn specific social media strategies for generating leads via Twitter
  • Learn tactics to generate more relevant Twitter followers

Download Social Marketer: Twitter

Via Marketo

Definitive Guide to SOcial Marketing

31 Oct

Definitive Guide to Social Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

SOURCE: Marketo

The SOcial Sickness [INFOGRAPHIC]

30 Oct

The SOcial Media Sickness

Via Marketo


30 Oct

Meeting Archive:
How Evolutionary Algorithms are Changing Consumer Innovation

Meeting Description:


Evolutionary Algorithms have permanently changed the way we use the internet and listen to music. In fact, EAs are the driving force behind companies like Google, Pandora and Amazon. Now, the science of Evolutionary Algorithms (EAs) is being translated across all industries and literally changing the face of innovation. This case study driven seminar will share how leading consumer driven companies like Dannon, Sprite & Fanta, as well as companies in retail, technology and financial services have implemented EAs to drive higher innovation success rates.While consumers are not rational creatures, traditional market research often follows an assumption of complete rationality thereby limiting the consumer insights gained through those means. EAs have allowed researchers and marketers to overcome the irrationality conundrum and allow for testing of as many options as they have ideas in a quantitative, projectable manner.

This webinar will share:

  • How evolutionary algorithms are changing the way leading companies innovate
  • Case studies from products launched using EAs
  • How to test lots of ideas quantitatively
  • How EAs account for the irrational consumer mind
  • How to measure return on innovation from EAs
  • How to use consumer choice to overcome traditional limitations of concept testing
Date: Tue, Oct 30, 2012
Time: 11:00 AM EDT
Duration: 1 hour
Host(s): IIR USA – Events
 Presenter Information
Amit Dhand
Speaker Photo
Amit leads the Global Client Services team at Affinnova, which is responsible for developing new accounts and delivering high impact business insights to existing clients. Amit joined the team in 2006 and has been the driving force behind Affinnova’s adoption in the Consumer Packaged Goods industry. Amit’s tenure has been characterized by significant increases in client satisfaction & repeat rates, while maintaining high employee retention.Amit comes to Affinnova with a 10+ year track record in product innovation. Prior to Affinnova, Amit was at Catalina Marketing where he was responsible for an 800% increase in revenues over a 4 year period for trade and consumer marketing services. He started his career in New Product Testing and Forecasting at Information Resources Inc. (now Symphony-IRI).

Amit holds a Bachelor of Science degree in Physics from the University of Mumbai and an M.B.A. in Marketing from Virginia Tech.

The webinar is sponsored by:
Speaker Photo
Affinnova is revolutionizing how the world innovates. The company’s software and services enable marketers to develop better performing products, ads and designs. Affinnova’s patented evolutionary algorithm reliably identifies the concepts with the greatest market potential from an unprecedented range of options. Global Fortune 500 companies depend on Affinnova to deliver higher success rates, bigger businesses and accelerated launch timing.

Boost your Sales in 30 Days, Through Effective Collaboration [EVENT]

30 Oct

Are you newly transitioned or just migrated to Vancouver, looking to connect with other professionals?

Are you a self-employed professional or a small business owner interested in learning new strategies to increase revenue?

Or, a young professional looking for learning opportunities and a way to meet like-minded people?

Join us in an evening of networking, learning and establishing new connections presented by Linked:Vancouver on November 8, 2012 from 5 to 9PM.  We invite all of our Group Members to come and meet each other, especially if you are local within the lower mainland.  This will be an enjoyable and educational event!

** Featuring **

Robin J. Elliot to speak about joint venturing and effective collaboration, that will help YOU build wealth starting today.

Robin J. Elliott is an international speaker, trainer, and coach who has helped business owners in Africa, the United Kingdom, the United States, and Canada to increase their sales and profits for the past 25 years. He is the author of 14 books and his specialty is Collaborative Marketing. His unique approach allow his clients to use reciprocity and alliances with other businesses to build their sales and profits fast without cost or risk; they pay only for results.  Business owners love his creative, no-nonsense, bottom-line approach and his entertaining presentations. Mr. Elliott immigrated to Canada with his wife, Rika, in 1997. They have been married for 26 years and have four children and six grandchildren.

For more information on Robin, go to

** Sponsorship ** 


a.  Featured Sponsor: $150 ( with 6 foot table for products/materials and a 10 minute Introduction plus 2 tickets complimentary)

b.  Exhibit Sponsor $100 ( with 6 foot table for your products/materials plus 1 ticket complimentary )

** Early Registration:  $10 per ticket ( until Oct. 26, 2012 ) **

** General Admission and/or at the door:  $ 15 per ticket **


5:30 – 6:00 pm:  Arrivals, Meet & Connect

6:00 – 6:30 pm:  Networking and Meet Sponsors

6:30 – 7:00 pm:  Announcements, 10 Minute Sponsor Introductions

7:00 – 8:00 pm:  Main speaker

8:00 – 8:30 pm:  Q & A and connect with Robin J. Elliot

8:30 – 9:00 pm:  Networking and Closing Remarks

9:00 – 9:30 pm:  The END

Pre-Register today by putting your NAME and EMAIL. We will contact you to confirm your reservation.

Don’t miss this event!  Highly recommended by so many, to meet and hear Robin J. Elliot speak about effective collaborations.  He helps you understand about joining ventures for business and for professional growth.

Here’s what other professionals have to say:

“I met Robin J. Elliott in 2004 at a business function. In 2008 I went to one of his full day workshops and learned a ton. The strategies are simple, from negotiating to added value strategies.  I applied few of the strategies that I learned and doubled my revenues 3 years in a row, then open new branches across Canada.

I recommend meeting with Robin to learn how to add value, establish your unique selling proposition, improve your negotiation skills and sales skills, maximize existing marketing strategies to improve profits, build yourself on-going revenues, and much more.”

Lucie Woods
SalesPartners Worldwide

“Robin gave me a new perspective of my business and personal life. He thinks out of the box.  His focus on dealing with solutions rather than focus on problems has a positive effect in getting the job done. I highly recomend Robin for his deep insight and simplicity to provide solutions in our complex world.”

Ken K.S. Chahal, Managing Director, AdXperts

YWCA Hotel
733 Beatty Street
Vancouver, BC
V6B 2M4

Date: November 8, 2012

Start Time: 5:00 pm
End Time: 9:00 pm

Choose an Option:

 SOURCE: LinkedIn Vancouver

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks


The Social Customer Engagement Index 2012 [WEBINAR]

29 Oct

he Best Insight on Use and Effectiveness of Social Media Tools for Customer Service

Sponsored by:

The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies.

The survey results show that the number of companies using social media marketing tools to handle customer service inquiries has doubled in 2012 – how does your organization compare?

The 2012 Social Customer Engagement Index features:

  • A foreword by Paul Greenberg, who calls the report, “One of the more valuable business studies that you’ll see this or any year.”
  • Case Studies from JetBlue, L.L. Bean, Best Buy, and Dell, sharing their stories of implementing social tools and strategies to improve their interactions with customers to create greater service experiences.
  • A conversation with CRM expert Jesus Hoyos, providing his take on the findings and what he expects to see in 2013.
  • Full survey results and analysis by Brent Leary and Becky Carroll, who dig in on the survey results and tell us what it all means.

Register for the live Results Analysis webinar on October 30th at 12pm ET to receive your complimentary copy of the Index. Join the webinar to hear from Brent Leary, Becky Carroll and representatives from JetBlue, L.L. Bean, and Dell as they all dig deeper on what the survey results mean for you. You will have the opportunity to ask additional questions about the results whitepaper and hear live from the experts.

We hope that insights from this edition of the Index will help accelerate the convergence of social tools and cultures with traditional service processes to assist companies in creating better, longer-lasting relationships with their customers.

About the Panel:


Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC.

Becky Carroll, Author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Exisitng Customers (Wiley, 2011) and Founder of Petra Consulting Group.

Laurie Brooks (@LLBean_PR) is the Sr. Public Relations Representative for L.L. Bean. Laurie spearheaded L.L.Bean into the social media space in November 2008.

Laurie Meacham is the Manager Customer Commitment at JetBlue Airways where she has oversight of the Social Media Support Team. In 2009 Laurie became one of the founding crewmembers of the airline’s then fledgling social media team.

Jason Duty, @JasonDatDell, Director Global Social Outreach Services (SOS), Dell | Worldwide Consumer and Small & Medium Business Group.

SOURCE: Social Media Today

Marketing Goes Mobile – and Local [WEBINAR]

19 Oct

How Location-Based Services Transform Mobile Marketing

An exclusive, live webinar from Social Media Today and Pivot Conference

October 23th at 12pm EST / 9am PST

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers’ locations – and the speed at which this technology has appeared has arguably outpaced the rate at which businesses are developing strategies to take advantage of them.

Join us as we explore in detail the ever-advancing cutting edge of marketing strategy through a look at smartphones and other devices, such as the computers found in newer cars. Our expert guests are experts will share what they’re seeing and practicing in the field, as we ask questions like:

  • To what extent is location-based marketing “push” vs “pull?
  • What are the leading campaigns at work today in mobile marketing?
  • Does location-based marketing need to know where you are?
  • What’s the main advantage of effective location-based marketing?

About the Panel


Jeanne Hopkins, EVP and CMO of SmartBear

Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on She is also one of the top 10 Sales Lead Management professionals for 2011.


Paul Dunay, GVP of Marketing for Maxymiser

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).


Arnaud Saint-Paul, CEO and Co-Founder of Smartsy, Inc

Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them.  Arnaud graduated from Université Panthéon Assas (Paris II) and speaks French, Spanish and English fluently, and resides in Sunnyvale, CA.

To Register Click Here:

SOURCE: Social Media Today

Digital Leaders Banquet

18 Oct

Following on from the success of the Digital Leaders Spring Banquet we decided to make Digital Leaders Banquet a biannual event.

The concept of the Digital Leaders Banquet is to bring together senior marketing decision makers from Client, Agency and Supply side for an afternoon of fun, fantastic networking and fine dining.

The Digital Leaders Banquet is an amazing networking opportunity for all attendees. To maximise on this opportunity and to make sure you meet as many of the attendees as possible we will be moving you a couple of seats between courses. In addition to this we’ve created time before and after the banquet for drinks and networking, providing you with more face time with the high calibre people you will meet.


1.00pm – Arrive, Welcome Drinks Reception (Sparkling Wine, Beer, Soft Drinks, Juices)
2.00pm – Sit Down For Banquet
3.30pm – Speaker
4.00pm – Post Banquet Drinks Reception, Networking & Follow Ups
5.00pm – Depart
Previous Attendees

  • MD, Bayler & Associates
  • Producer, Vermillion Films
  • Business Development, ExactTarget
  • VP Sales UK & Ireland, Scanbuy
  • Managing Partner, Hometown
  • Partner, Deliver Me Mobile
  • Head Of Business Development , uberVU
  • CMO, uberVU
  • Director, Mardevdm2
  • Co-founder, COO, StrategyEye
  • Engagement Director, Last Exit
  • Project Director, Last Exit
  • Account Director, OBAN Multilingual.
  • Chief Commercial Officer, Mindshapes Ltd.
  • New Acquisitions Sales , Peer 1
  • CEO, Razorfish
  • MD, Peer 1
  • MD, BJL
  • Sales Director, sentiment metrics
  • CEO, Stimulation Ltd
  • Managing Director, Sentiment Metrics
  • Planning Director, SapientNitro
  • Managing Director, Lapis Angularis
  • COO, Brandwatch
  • Managing Partner, Codegent
  • Head of Account Management & Service, Six Degrees Group
  • Group Sales & Marketing Director, Six Degrees Group
  • Managing Director , Techdept Limited
  • CEO, Locayta
  • Managing Director, Huthchouse Ltd
  • Creative Director, Hutchhouse Ltd
  • Managing Director, Stream Comms Ltd
  • Chief Executive, PharmiWeb Solutions
  • MD, Ultra Knowledge Ltd.
  • Managing Director, Make It Rain
  • Director, Governor Technology
  • Founder, Foviance
  • Group Account Director, Foviance
  • MD, Xcite Digital
  • Strategy Director, Vivid Lime
  • Business Development Director, Organic Development Ltd
  • MD, b more creative
  • Managing Director, Marketing Services , Fortune Cookie
  • Head of Software & Services, Google
  • MD, BJL Group
  • Commercial Director, DC Storm
  • Founder, Switch Communications
  • Managing Director, Big Dot Media Ltd
  • Agency Chairman, Quirk
  • CEO & Founder, Code Computerlove Ltd
  • Head of Business Development , Harvest Digital
  • Head of Digital, The Marketing Store Worldwide
  • Managing Director, New Brand Vision Group
  • Commercial Director, Emap Limited
  • Head of Websites, HSBC
  • Marketing Director , Microsoft
  • Chief Executive, Reading Room Ltd
  • Director, Econsultancy
  • CEO, Rocketer
  • Creative Director, Rewind FX
  • Editor, New Media Age
  • CEO, E2 Publishing
  • Director Of Content & Communities, E2 Publishing
  • Commercial Manager, E2 Publishing
  • Director Of Resourcing , E2 Publishing
  • Chairman, E2 Publishing
  • EU Director of Sales & Client services, Wildfire Interactive Inc.
  • Senior Director of Digital Marketing, Adobe
  • Director, Radicle Consulting Ltd
  • Director, Adthena
  • Managing Director, Stepping Stones Consultancy Ltd
  • Director – Brands and Agencies, Outbrain
  • Account Director, bpi.
  • COO, bpi.
  • CEO, bpi.
  • Chief Executive, Bright Blue Day Ltd
  • Managing Director, Farm Digital Ltd
  • VP Global Digital Marketing , Warner Music Group
  • CEO, iTrigga
  • MD, Blueleaf

Via  Digital Marketing LinkedIn Group

Debunking Mobile Research Myths [WEBINAR]

18 Oct

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers.

Predictions suggest that internet usage via mobile devices will account for half of all internet usage by 2013. With more people moving to mobile on a global basis, the research industry faces some tough challenges to adjust and adapt to this new channel.

Join Research Now as they challenge current myths about mobile research, explain the truths and suggest ways in which the industry will adapt to this changing landscape.

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Christian Dubreuil, senior vice president, client development – Northern Europe, Research Now and Nimit Trivedi, director – client services, iPinion

4.15 – 4.30pm – Live Q&A

Register or find out more here:

SOURCE: B2B Marketing

Multi Content Funnel Marketing [WEBINAR]

18 Oct

How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel.

The webcast will give an overview of how companies can build a winning content marketing strategy mapped to their funnel. It will show how to tailor your content marketing strategy for both top of funnel and mid funnel campaigns.

Kieran Flanagan, Online Marketing Manager (EMEA) at Marketo will go through some of the best techniques Marketo use to build a content marketing strategy that helps drive new visits through their funnel.
Key Learnings:

  • What type of content marketing and assets are best suited for top of funnel campaigns (attracting new visits into your funnel)
  • How can you best promote your top of funnel campaigns to get most visibility for your content
  • What type of mid funnel campaigns help convert new visits into leads and leads into customers.


3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Kieran Flanagan, online marketing manager (EMEA), Marketo

4.15 – 4.30pm – Live Q&A
Register or find out more here:

SOURCE: B2B Marketing

How to Grow Your LinkedIn Group Exponentially [WEBINAR]

17 Oct

Learn from the founder of the fourth largest LinkedIn Group!

53% of LinkedIn users join ten or more groups. Clearly, LinkedIn Groups present a good marketing opportunity — so how do you ensure people are joining your group?

LinkedIn Groups are an integral part of social media lead generation. Learn how to grow your LinkedIn Group presence with Michael Crosson, founder of the fourth largest group on LinkedIn, and Dan Slagen, Head of Global Marketing Relations at HubSpot.

During this 60-minute webinar Michael and Dan will teach you how to:

  • Seed your LinkedIn Group for growth
  • Market and moderate the Group
  • Monitor key metrics for continued success

DATE/TIME: Wednesday, October 24th at 1 PM (check local time)

DURATION: 60 minutes, including Q&A

PRESENTERS: Michael Crosson, Social Entrepreneur and Dan Slagen, Global Marketing Relations at HubSpot

is a social entrepeneuer who founded Social Media Marketing, a LinkedIn group with over 450,000 members. Michael also owns, a resource center for anyone involved in the development, management, and marketing of social communities.

Dan is Head of Global Marketing Relations at HubSpot, leading the company’s online marketing and co-marketing partnerships.

Marketing professionals and business owners seeking experience in marketing on LinkedIn.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones

For questions about the webinar please check our Frequently Asked Questions.


How Is Social Media Used In Emergencies? [INFOGRAPHIC]

10 Oct

A majority of Canadians (64%) use social media, but it’s interesting to note that they also expect emergency responders to use these tools. According to the survey, 63% of Canadians think emergency services such as fire and police should be prepared to respond to a call for help posted on a social media site such as Facebook or Twitter. One third of respondents believe help would arrive if such a call was posted through social media. The Red Cross advocates that anyone in an emergency should call 9-1-1 rather than posting a call for help in social media.

SOURCE: Canadian Red Cross


Mobile Landing Page Best Practices [INFOGRAPHIC]

10 Oct

Pinterest and Image-Driven Social Selling

9 Oct

An exclusive, live webinar from Social Media Today
October 9th at 12pm EST / 9am PST
Register here:

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas.

A social platform based entirely on sharing “liked” images – many of available products – centers more around the items pictured, and may serve as leads to sales online. But where does Pinterest take a cut of the action when images on its site lead to purchasing? And in what other ways can businesses make use of that social exchange in order to get found?

Join us as we ask this expert panel:

-How active are businesses on Pinterest and how do they behave?
-Is the Pinterest business model based on selling space in the normal boards?
-How is Pinterest dealing with copyright problems from images displayed without permission?
-Who are Pinterest’s competitors and what are they doing differently?

**Register for the live event to receive the replay.

Beth Hayden, Author of Pinfluencce
Gini Dietrich, CEO of Arment Dietrich
Robin Carey, CEO of Social Media Today

Register here:

Source: Social Media Today


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