Integrating Search and Social with Content Syndication to Maximize Storytelling

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

 The volume of content being published and the pace at which it is being created is increasing rapidly, requiring professional communicators to evolve their strategies and give their content the strongest opportunity to be seen, heard and interacted with by their online audiences.

At Content Marketing World 2012, PR Newswire’s Global Director of Emerging Media, Michael Pranikoff, addressed how the syndication of content is a critical factor in how content is found in search and shared through social media.  Specifically, he explored how organizations can integrate the three elements to strengthen the visibility and engagement of their brand, product, or message with their intended audiences.  To view his presentation, visit:

Michael was in the company of dozens of innovative and inspiring presenters at Content Marketing World and PR Newswire’s representatives in attendance were blogging about their favorite sessions and lessons learned.  To read about some of the highlights from Content Marketing World Day 2, visit Beyond PR for blog posts including:

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire

SOURCE: PR Newswire Association LLC

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