Why Women Are The Real Power Behind SOcial Media?

13 Mar

This infographic designed for FinancesOnline.com, goes into detail about why women dominate social media. In the USA alone one- third of women access Pinterest, vs 8% of men. On Tumblr it’s 54% to 46% in favour of females. On Instagram there is a smaller difference of 20% to 15%. Clearly women are dominating the fast- growing, visually oriented websites. Why do you think women dominate social media? Do you think social media will become “girl territory” Feel free to leave your thoughts in the comments section below.

women-dominating-social-media-infographic

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Did You Know 70% of Pinterest Engagement is Community Driven?

28 Feb

Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands?

This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement.

“Brands need to go forth and pin,” says Jordan Bitterman, Senior Vice President, Social, Mobile and Content Lead, Digitas. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guess-work out of their visual content strategy, and share the types of images their audience wants to see.”

Are you surprised by the results of this infographic? Why or why not?

Pinterest Infographic

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Infographic: 45 SOcial Media Stats of 2013

2 Feb

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are:

  • 74% of marketers believe Facebook is important for their lead generation  strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to  increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Over 1 billion LinkedIn endorsements
  • More than 16 billion photos already uploaded on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show,  telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social  media
  • Around 46% of web users turn to social media for making purchases

What are your thoughts about this infographic? Do any of these following stats surprise you?social-media-activities-infographic-2013

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Infographic: The Rise of SOcial Media as a Profession

29 Jan

Within the last few years, careers in social media have been recognized as value for companies wanting to connect with customers online.

Offterpop, a social media marketing platform compiled data from a LinkedIn study where since 2010 there has been a 1,357 percent increase in social media marketing positions posted.

Want to know more about the rise of social media jobs? Check out this infographic below.

The rise of social media as a profession- Infographic

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Millennials & SOcial Media = ?

5 Dec

Did you know that over three quarters of 15-34 year olds knows as Generation Y log on to social media everyday?

This infographic created by InSites Consulting discovered that 56 percent of respondents said they use social media as a way to communicating and sending private messages while 54 percent use it to kill time. 92 percent of GenYers have no intention to stop using social media channels- which leaves a huge market for the whole social universe.

Guess what site was names the site with the most awareness? Yep you guessed it,  Facebook it is followed by Twitter, Google+ and Myspace ( Myspace what?) and LinkedIn.

millennials-and-social-media-infographic

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Infographic: Halloween Costumes for Entrepreneurs

31 Oct

Happy Halloween!! I wanted to share this cheeky infographic created by Entrepreneur with you.

What are you dressing up as this Halloween?

halloween-costumes-for-entrepreneurs-infographic

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How to Market on LinkedIn [Infographic]

15 Oct

This infographic by mindflash.com showcases LinkedIn marketing.

Some basic stats include: the fact that Linkedin has over 135 Million users worldwide, the average household income of a LinkedIn user is $109,000 and that 77% of LinkedIn users are 25 or older.

Having a complete profile on LinkedIn is imperative as well as giving recommendations on skills and jobs. Expand your network with people you don’t know to create new connections. Get involved with groups related to your industry on LinkedIn.

Are you using LinkedIn? Why or why not?

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Using SOcial Media For Lead Generation

18 Jul

Social media can be an effective lead generation tool for your business.

This infographic created by Wishpod  goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers.

Facebook, the largest social network in the world is still king when used for a lead generation tool. The infographic states that 77 percent of B2C marketers say that they have acquired a customer through Facebook. At 26 percent, Facebook is the leading source of referred social media traffic to websites. With Twitter second only to Facebook at a minimal 3.6 percent.

What are your thoughts about using social media as a lead generation tool? Have you acquired new customers via Facebook? Leave your thoughts in the comments section below!

Using-Social-Media-For-Lead-Generation-Infographic

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Link Building Made Simple: FAQ’s on Link Building

4 Jul

Link Building Made SimpleLink building made simple: FAQ’s on link building

Webcast Date: July 16th, 2013 1:00 EDT (10:00 PDT)

Speaker: Jon Ball, Page One Power

Quality inbound links are essential to get the best page rankings. But where and how do you get started with link building? Join us for this LIVE webcast to learn the answers to the many questions marketers have.

- How do you ask for a link?
– Does blog posting really work?
– How does link building affect my ranking?
– What are some link building techniques that work for small-medium businesses?
– And bring your own link building questions for the experts at Page One Power.

Could Your Staff Be Your Best Brand Advocates? Webinar

Need Inspiration?

1 Jul

What quote best inspires you? Leave yours in the comments section below!

Anything in your life you can accomplish

appreciate your life

Are you moving?

Be brave, take risks

Believe in yourself!

Collect moments, not things

Do all things with love

Doin what you like is freedom

Don't Hate what you don't understand!

dr seuss quoteDream on Dreamer

Doubt kill more dream than

Dreamer~

Everything changes

Everything has beauty...

Everything is energy

Expect problems and eat them for breakfast

Follow that dream

Happiness is the way

Have less. Do more. Be more.

Imagination~ Albert Einstein

In the end we only regret the chances we didn't take

 

LinkedIn Marketing Solutions – Marketing to Mindset

19 Jun

#LinkedInBC  digital marketing seminar

This #LinkedInBC event held at the Vancouver Convention Centre on Tuesday June 18, 2013 was designed for marketing leaders, and provided an robust overview of marketing in the digital sphere from industry professionals and information on how LinkedIn Marketing Solutions can be a critical part of your company’s digital marketing mix.

Leah Sparks an Account Executive at LinkedIn reveals the earliest adopter, most popular, most connected, most endorsed at the seminar! Congrats Caroline, Perry, Ciara & Christine for standing out amongst the crowd!

 

Facebook Adds Searchable Hashtags

12 Jun

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Facebook has just announced that it is launching hashtags to ease following conversations you are interested in. Currently hashtags are only “beginning to roll out” the feature, so you might not see it right away. Facebook says that the hashtags that you see “similar to other services like Instagram, Twitter, Tumblr, or Pinterest” as in a feed of comments will appear when you click on the hashtag. According to Facebook functionality will include the ability to write posts directly from a hashtag feed, searching hashtags for topics that are relevant to you and being able to click on hashtags that come from other services.

In Facebooks words:

“Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it’s talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event—people on Facebook connect with their friends about what’s taking place all over the world. …

To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.”

What are your thoughts about hashtags on Facebook? Yes or no?

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When Animals Take Over SOcial Media…

11 Jun

Are you an animal lover? Then you wouldn’t be surprised that on social media networking channels such as Twitter, Facebook, YouTube, Tumblr, and Pinterest the rapid growth of animals has surpassed that of famous celebrities worldwide. Do you know about the grumpy cat called Tard, what about the dogs Boo and Fenton?

Why the animal phenomenon on social media? This infographic created by Edgemere and webtise goes into detail about the most popular animals with the largest following on social media and why exactly the social media sphere loves animals so much.

What are your thoughts about animals having their own social media page? Does your pet have a Facebook profile or Twitter account? Would you create one for them?

When animals take over social media channels

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Could Your Staff Be Your Best Brand Advocates?

8 Jun

An exclusive, live webinar from Social Media Today
June 11th at 12pm EST / 9am PST

Sponsored by
Image

Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn:

  • Why employees are natural brand advocates
  • The value of turning your employees into advocates
  • How to develop a winning employee advocacy program
  • Why every department has potential brand advocates waiting to be turned on

About the Panel:


Image Jeff Bullas is blogger, author and strategist who works with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media. The blog’s focus is to assist business in “Getting Found Online” on a social web and making your company succeed in a digital world. Achievements include: Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11. Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ Author of the book which is on several best selling lists on Amazon – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.”
Image Scott Jaworski, Head of Buzz Marketing New Business, Intel. With more than a decade in interactive marketing – from major web sites to grassroots social campaigns – Jaworski is a strategic leader who knows how to get things done. Jaworski joined Intel in 2011 as a Marketing Manager for AppUp, where he was the director of AppUp.com and their social footprint with responsibilities focused on customer acquisition.  In just over a year, Jaworski was invited to join the Intel Ambassador program and was tapped to head up buzz marketing for new business.  It’s in this current role where Jaworski is leading internal and external social influencer programs aimed at having a lasting impact on Intel’s consumers.

Image Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. Blog @gregshove

ImagePaul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Could Your Staff Be Your Best Brand Advocates? Webinar

Via Social Media Today

What Makes a Successful SOcial Media Campaign?

5 Jun

How is a social media campaign best executed?

This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?

What makes a successful social media campaign?

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How to Create Five Fabulous Infographics in PowerPoint

31 May

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.

The hard part, of course, is finding the time and resources to create these infographics.

That’s why we’ve created five fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint.

The infographics created in this customizable PowerPoint template highlight how you can:

  • Create a color scheme
  • Use fonts for design
  • Design icons and shapes
  • Work with a theme
Start customizing your own infographics — grab these free templates over to the right!
how-to-create-five-fabulous-infographics-in-powerpoint
Via HubSpot
Download how to easily create five fabulous infographics now

What’s the Career Landscape for Women Right Now?

30 May

What’s the career landscape for women right now? The latest insights from Today’s Professional Women Report, inspired by Connect: Professional Women’s Network, share what’s keeping women from career satisfaction.

 

The Key to Building a Strong Online Reputation

27 May

In today’s digital work managing your brand reputation is challenging as it goes beyond traditional advertising onto digital media.

For example one slip up on Facebook or Twitter could potentiallty bruise your business’s reputation for the long haul. This infographic below created by MDG states that 92 percent of customers trust other customers opinions posted online, however less than half of marketing communications professionals are prepared to handle a brand crisis online.

What are your thoughts about this infographic? Do you trust opinions posted online by other customers?

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Maximizing Return From Your Facebook Investment

14 May

Maximize ROI on Facebook

Speaker:
Rebecca Momberg, Director,
Client Solutions and Strategy,
Marin Software

Thursday, May 16, 2013- 1:00 PM EDT

Register to Learn:

  • How to craft a Facebook campaign strategy for your business objectives
  • Best practices for audience targeting, creative design, creative placement and user experience
  • How to see the full picture of your Facebook performance and measure Facebook ROI
  • How to quickly spot and take advantage of Facebook optimization opportunities

This webcast is sponsored by

register now for ROI of your Facebook investment

How Do Men and Women Use SOcial Media Differently?

13 May

Did you know that male and female behaviour is very different when it comes to social media?

How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent.

Who use more social media? Women top social media use at 71 percent compared to men at 62 percent.

This infographic created by Internet Service Providers goes into detail about the difference between the genders. Are you surprised by the results of this infographic?

battle of the sexes on social media

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Effective “Big Data” Management = Successful Online Marketing

8 May

Big Data Straight Ahead

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics

Tuesday, May 14, 2013- 1:00 PM EDT

Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized fashion can illustrate a path to the success of online marketing strategies, as well as consumer behavior and demography.

Learn how to prepare your internet marketing campaigns to realize long-term successful data analysis and informative reporting.

Attendees will learn:

  • How to create a data management plan
  • How to identify unique challenges and problems that can occur with large data sets
  • How data influences marketing strategy
  • How to drill down large data sets to really analyze what’s working and what’s not

This webcast is sponsored by:

register-now-button-red

Why a SOcial CEO?

7 May

Did you know that only one in five CEO’s have a social network account?

This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business.

What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below.

Inside the mind of a social CEO [Infographic]

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Are Your SOcial Media Analytics Working for You?

6 May

An exclusive, live webinar from Social Media Today
May 8th at 3pm EST / 12pm PST

Sponsored by
Image

You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to?  Are you confident in the data you’re receiving?  And do you trust it to support critical business decisions?  What are the data most relevant to you, and how can you be sure your analytics are telling you the whole story? How often do you do check-ins to make sure the analytics tools you’re using aren’t using outmoded technology? And how do you decide when your analytics tools need a re-evaluation?

If it’s your responsibility to make sure the analytics tools your company uses are doing their job, this webinar is for you. Join us as we look at what makes a valuable social media analytics solution and when it’s worth looking at other options. We’ll be discussing topics like:

  • What kind of ROI are you currently getting with your SMA tools? What could you be getting with others?
  • How do you determine confidence in your SMA tools? Have your SMA tools ever led to you making business decisions that didn’t work out as well as you’d expected?
  • What triggers a re-evaluation of your SMA solution?
  • How efficient is your current system? Are you able to quickly and easily produce reports, or does it take a help desk request to get one done?
  • Does your current tool provide analysis of all the right data sources to provide meaningful analysis?  Or are you missing critical online sites that might paint a different picture?

About the Panel:


Image
Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products and services. During her tenure, Krissy consolidated multiple content management systems, selecting a Social Business Software as T-Mobile’s primary content collaboration platform and knowledgebase. Adopting a Social Business Software solution has reversed the flow of information at T-Mobile, enabling employees and customers to actively participate in the content creation process – delivering significant operational savings to the organization. Krissy also leads T-Mobile USAs customer support strategy and operations on T-Mobile branded social media channels.
Image
Kim Celestre is a Senior Analyst, Social Marketing, at Forrester Research. Kim serves Marketing Leaders. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social networks and online communities to  shape exploration and buying behaviors. Kim is an award-winning social media thought leader. She was a driving force behind Sun Microsystem’s use of social media and listening platforms to drive awareness and technology adoption among the company’s customers and developers
Image
Todd Wilms is the Head of Social Strategy for SAP and part of the Digital, Social, and Communities Leadership Team.  A 20 year marketer, he has held leadership positions at some of the world’s best know brands like eBay/PayPal, Citrix Online, PeopleSoft, and agency GPJ.  He is an avid writer and contributor to platforms like Forbes, is widely quoted in major media, and is a frequent speaker and university guest lecturer around the globe.  He is a board member of The Online Marketing Institute and was a previous board member of the Multiple Sclerosis Society of Northern California. He lives in the San Francisco Bay area with his wife and two young boys, where he is seriously considering getting a dog.
Image
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
register-now-button-red

Facebook: Best Days to Post, Segmented By Industry

5 May

Are you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different.

The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, Consumer Goods, entertainment, Finance, Food & Beverage, General Retail, Health & Beauty, Non Profits, Publishing, Sports, Technology, Telecommunications & Sports & Leisure.

Are you surprised by the results of this infographic?

Facebook- Best Days to Post Segemented by Industry

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